2004 Jeep Wrangler on 2040-cars

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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep Wrangler Polar is a tasty frozen treat

Perhaps it's because we've seen so many kitted-out examples over the years, but it seems to us that the Jeep Wrangler tends to wear its special-edition duds better than most models. It might be the icon's familiar rectilinear proportions or the inherent bolt-on look of its extremities - bumpers, mirrors, lighting, and step rails - but we've seen precious few factory specials that look anything but excellent.
Case in point: this new Jeep Wrangler Polar unveiled at the Frankfurt Motor Show. This European-market limited-edition model is said to be a celebration of winter driving, which evidently works out to a body-color hardtop, black-accent seven-slot grille, 18-inch gloss black wheels, Trac-Lok limited-slip differential and a hard hat for the spare tire. Finished here in Hydro Blue (Billet Silver Metallic and Bright White are also available) and a black interior with Polar White accents, the Polar edition features badges displaying 78° S and 106° E longitude and latitude coordinates for Vostok, Antarctica.
This new Jeep will be available in both standard and Unlimited formats with either the 3.6-liter Pentastar gas engine or the still-not-for-US 2.8-liter turbodiesel when it bows early next year. For further details, check out our gallery above and the press release below.

2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.