2004 Jeep Wrangler on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Your 2018 Jeep Wrangler can already be fitted with a Chevy LS V8

Over a long enough period of time, every car model on the planet will probably have at least one example receive a Chevrolet V8. And a large number of them will have an LS-series V8, commonly found in Corvettes and Camaros from the last 20 years (plus other GM vehicles in slightly different forms). Sometimes it doesn't take very long, as is the case with the 2018 Jeep Wrangler JL. The new Jeep has only been available for a couple of months, and already a company called Bruiser Conversions is offering to install LS engines under the hood. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Specifically, the company will install a GM Performance LS3 V8. Though Bruiser Conversions doesn't yet list exactly what specifications the engine has, it offers the LS3 in both 450- and 500-horsepower versions on the previous Wrangler JK generation. The new V8 will be fitted to the factory 8-speed automatic transmission, and the company says that the transmission will function exactly as it does with the original V6 or turbo inline-4. In addition, Bruiser Conversions says all factory gauges, cruise control, hill descent control and other electronic aids will work like they did from the factory. Pricing is currently not listed for the conversion, but the company is taking pre-orders for both in-shop installations and do-it-yourself kits. Going off the conversion costs for an older JK Wrangler, it will probably cost between $20,000 and $30,000 to have Bruiser Conversions do the installation. In the case of the JK kits, they're about $5,000 less than having Bruiser Conversions do the work. We've reached out to the company to see if we can get specific pricing and will update the post if and when we hear back. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Bruiser ConversionsImage Credit: Bruiser Conversions Aftermarket GM Jeep SUV Off-Road Vehicles Performance ls3

FCA profits surge in second quarter

Fiat Chrysler Automobiles gave the cash register a beating in the second quarter, improving its net profit to 333 million euros ($364M US), which is a 263-percent jump over its reported Q1 profit of 92 million euros ($108M US). At the same time, FCA improved its global profit margin to 7.7 percent. Compared year-over-year, in Q2 2014 FCA reported net profit of 197 million euros making this year's Q2 a 69-percent increase, and profit margins a year ago were 4.9 percent. The two big factors for this increase are strong NAFTA sales and Jeep. In the US alone, Jeep sold 222,940 units in Q2 this year, a jump of almost 20 percent over the same period last year. Revenue in the NAFTA region totaled $18.8 billion, adjusted earnings before interest and taxes were $1.45 billion, both of those numbers more than doubling compared to 2014. The vastly better numbers come on marginally more global sales, 1,181,000 units sold in Q2 2014, 1,193,000 units sold in the same span this year. In the US, FCA began charging dealers one-percent more for vehicles to up the margins, a move that helped boost its US margin from 4.1 percent a year ago to 5.8 percent the first half of this year. The company is holding steady on its guidance of global deliveries at 4.8 million and its net profit guidance at $1.1 to $1.3 billion. It has increased its adjusted outlook for the year to $120.5 billion in revenue, and EBIT to "over $4.93 billion." News Source: Automotive News - sub. req.Image Credit: AP Photo/Carlos Osorio Earnings/Financials Chrysler Fiat Jeep FCA