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Why the 2018 Jeep Grand Cherokee Trackhawk really exists

"But really, what do we do for Jeep? We listen to our customers, that's our job. We give them what they want. So the reason why is, they ask. Lots of them asked." – Darryl Smith "Why not?" It's a simple-enough explanation and one that should resonate with any car lover who views the absurd and the gloriously pointless as fundamental principles of their passion. And putting a ridiculously powerful engine into a vehicle that would normally not have one is perhaps the pinnacle of that. It's the reason that so many of us view a Mercedes-AMG E63 wagon as far cooler than an SLS AMG with roughly the same engine. With that in mind that we sat down with two of the men responsible for the 2018 Jeep Grand Cherokee Trackhawk, the latest entry into the absurd and gloriously pointless segment. We wanted to find out from Darryl Smith, director for SRT engineering, and Paul Mackiewicz, vehicle development manager, if there were actual market-based reasons for the Trackhawk's creation. Effectively, why'd they actually do it? "Why not?" Smith immediately offered during an interview at the New York Auto Show, clearly possessing a similar mindset. "But really, what do we do for Jeep? We listen to our customers, that's our job. We give them what they want. So the reason why is, they ask. Lots of them asked." View 24 Photos If "lots" of people are asking for a 707-horsepower, 645-pound-feet, off-road-capable, luxury-lined, five-person SUV, then perhaps we shouldn't be too worried about the demise of the human-driven automobile after all. "There is a very defined customer base out there that want a sport SUV," Mackiewicz said. "They want a sports car with the capabilities of having an SUV, of being able to tow, of being able to drive their sports car all year round. And that's what this car enables. It is ultimate performance, all year round, in any condition." If BMW, Mercedes-Benz, Porsche, and even Maserati can produce high-performance SUVs, doesn't it seem fitting that the father of all SUV brands should top them all under the hood? Of course, expanding the 6.2-liter Hellcat engine beyond the Challenger and Charger is clearly a smart business case in the current SUV-obsessed marketplace. FCA had a lust-worthy engine, and it had a solid performance base in the existing Grand Cherokee SRT, so it can be argued that marrying the two made sense and that it could be done with minimal fuss — even if in practical terms, it's absurd.

FCA Recalls 400K Jeep Wranglers | Autoblog Mintue

FCA recalls 400K Jeep Wranglers for an airbag issue. In the U.S. the recall affects 2007-2010 models. Recalls Jeep Autoblog Minute Videos Original Video FCA

2014 Jeep Cherokee: June 2014

I got a text message from Editor-In-Chief Sharon Carty one afternoon proclaiming that her new favorite SUV is our long-term 2014 Jeep Cherokee. And she's not alone. I'm not sure if anyone else on staff would go so far as to use the "favorite" descriptor, but after just over a month of honeymooning with our new long-termer, it's safe to say that the Jeep is quickly finding its way into the good graces of a number of Autoblog staffers.
There's good reason for all that praise, too. Thus far, the Jeep has proven itself to be incredibly competent and comfortable for daily life - it's functional, quiet, and packed with a host of amenities that make it easy to live with. It's been wholly trouble-free (with less than 4,000 miles on the clock as of this writing, it ought to be), but even nitpicks have been few and far between.