1999 Jeep Wrangler Se Sport Utility 2-door 2.5l on 2040-cars

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Video charts evolution of Jeep from military vehicle to SUV powerhouse

Here's a fun new video from our car-obsessed friends at Donut Media. It shows the evolution of the iconic Jeep from its World War II roots to the forthcoming 2019 Scrambler pickup in a little over two minutes. Using illustrations and audio of Jeep engines and broadcast advertising spots, it's a fascinating look at the common traits that have persisted over more than 75 years and changing consumer preferences. Three companies originally responded to the U.S. Army's request in 1940 for proposals to make a quarter-ton "light reconnaissance vehicle" tailored to its specs — Bantam, Ford and Willys. The video starts by showing all three early contenders — the Bantam Reconnaissance Car, Ford Pygmy and Willys MB, which was based on the Willys-Overland "Quad" prototype, named for the 4x4 system it utilized. Willys eventually won the contract in 1941 to build 16,000 revised MB models for American and Allied forces. Willys would trademark the Jeep name in 1945 with its CJ-2A, a Civilian Jeep geared toward farmers. As the video shows, Jeep really started to diversify its body styles and colors in the 1970s and '80s under the ownership of American Motors Corp., which purchased the money-losing Jeep brand in 1970 from Kaiser-Jeep, which itself had acquired the brand from Willys in 1953. The '70s brought models like the CJ-5 Renegade and CJ-5 Laredo, and the video includes updates including the second-generation Wrangler Unlimited in 2004 and the Wrangler-based Scrambler pickup. Chrysler purchased Jeep from American Motors in 1987, shortly after the debut of the Jeep Wrangler, and has managed to hold onto the brand and ride it to success despite its own bumpy ownership trials and tribulations since then. Despite the many owners over time, Jeep has maintained its headquarters all along in Toledo, Ohio.

Jeep Wrangler by Vilner takes extreme luxury off-road

Vilner turned its customary and intensely luxurious attentions to a two-door Jeep Wrangler Sahara Unlimited back in 2012, following that up this year with its take on the four-door version. A coat of lustrous black paint outside is brightened up LED headlights, foglights and taillights and layers of chrome laid on the grille, mirrors, door handles and fuel filler cap.
Stance gets an injection of brawn from the 20-inch wheels, and they'll roll faster thanks to the power upgrade from 197 horsepower and 339 pound-feet of torque in the 2.8-liter diesel to 257 hp and 412 lb-ft.
Inside is furious red, with cross-stitched crimson leather and Alcantara demanding your focus. When you can look away from that, you'll find the raw metal parts painted black and again ornamented in minor applications of chrome. Feel free to feast on it in the high-res gallery above.

Jeep Renegade Hell's Revenge is the Harley rider's Jeep

Well, here's a thing. Yes, it's a Jeep Renegade. Yes, it has flames on it. And no, we aren't really sure how to feel about it. This is the Renegade Hell's Revenge. Presumably named after the Hell's Revenge Trail in Moab, this one-off baby Jeep is the product of Italian tuning house Garage Italia Customs and draws inspiration from the collected works of Harley-Davidson. It's not the first time a car company has attached the Milwaukee icon's badge to one of its vehicles – the company has a long history of partnering with Ford for special edition pickup trucks – but it's the first time we can recall the brand teaming with Jeep. The Hell's Revenge was created because of the 25th annual European H.O.G. Rally, a big Harley-Davidson festival being held in Portoroz, Slovenia this weekend. And since Europeans have a bizarre infatuation with Harleys, Jeep probably saw an excellent advertising opportunity and slotted the off-road brand in as the event's main sponsor. We have to admire the workmanship on this diesel-powered Renegade. Ignore the fact that there's a flame motif, and the actual paint job itself is absolutely lovely. According to FCA's official release, GIC used four layers of matte paint before applying fluorescent paint. The dashboard also gets a bright, exuberant flame motif, while the seats are a combination of Foglizzo Nappa leather and black denim. The functional changes are minor. BFGoodrich tires and a jacked-up suspension provide extra capability, and there are a pair of adorable LED spotlights ahead of the two A-pillars. It's an impressive effort. Really. But when you remember that the last Chrysler product to wear a flame motif was the PT Cruiser, we wonder if Jeep knew what kind of company its newest CUV would be in. Related Video: