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The Jeep Grand Cherokee Trackhawk is pretty much good to go

We've been stalking the Jeep Grand Cherokee Trackhawk for months, and now we're getting our best look yet at the devilishly powerful sport utility vehicle. From a distance, the JGC looks almost stately in black. Look closer and you see the SRT badges and the big brakes. Look past the wrappings and you see large air intakes in the lower fascia. All of this reinforces the Trackhawk's performance pedigree, which will be anchored with the 6.2-liter supercharged Hemi Hellcat V8. It's rated at 707 horsepower in the Charger and Challenger Hellcats. The Jeep will use four-wheel drive. These up-close images show off the Trackhawk's simple design. Like the Dodge Hellcats, Jeep appears to be letting the power and capability stand on their own. Previously, we've only seen the Trackhawk from a distance or in blurry video. The Trackhawk's arrival comes as Fiat Chrysler expands Jeep's global presence. The company is increasingly looking to its venerable off-road brand for sales volume, image building, and profits as it re-aligns its car business and looks for potential partners. The Trackhawk looks nearly production ready, and we expect it to go on sale in 2017. Also, don't confuse it with the Trailhawk, which is a trim level you can buy on the 2017 Grand Cherokee. Related Video: Featured Gallery Jeep Grand Cherokee Trackhawk Spy Shots View 15 Photos Image Credit: KGP Photography Design/Style Spy Photos Jeep SUV Off-Road Vehicles Performance

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

SEMA 2017 and the new Jeep Wrangler | Autoblog Video Podcast #532

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We'll talk about the news and hot, modified cars from the 2017 SEMA show in Las Vegas. We'll discuss the new Jeep Wrangler, which was just reveal ahead of the L.A. Auto Show, and the Ram 1500 we have in our fleet. As always, we'll help a listener pick their next vehicle in our "Spend My Money" segment. Autoblog Podcast #532 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown SEMA Jeep Grand Cherokee Trackhawk and Ram 1500 Laramie Longhorn Southfork Question of the week: What's the best full-size truck? Best cars from Stranger Things Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Aftermarket Podcasts SEMA Show Jeep RAM Truck SUV Off-Road Vehicles Videos SEMA 2017