1997 Jeep Wrangler Se Sport Utility 2-door 2.5l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

This Jeep Forward Control is incredibly clean, for sale

Jeep loves going all out on its Moab Easter Safari concept cars. This year was no exception; aside from an insane 707-horsepower Wrangler, the plucky little FC-150 was the star of the show. Of course, it was artfully restored and given plenty of love before the annual, off-road adventure. Sadly, you can't buy a brand new FC-150 from Jeep anymore, or even any sort of pickup truck for that matter. No, the last time you were able to buy an FC-150 was way back when in 1965. Thankfully, at least one dealer recognized the heritage of this stunning little machine, and has listed a pristine example for sale on eBay for sale on eBay. This one was built in 1958, and only 11,595 miles read on the odometer. That's insanely low for a car this old and this rare. The President Red and Plantation white exterior looks straight from the factory, as do the wheels and tires. Though, you have to imagine that most everything on this car has been restored considerably given the lifespan, even without the dealer outright saying it. Four-wheel drive and a four-speed manual gearbox come standard; there's even a spare tire in case things go wrong on the trail. The cherry on top being the stunningly clean, no-nonsense interior. It's about as factory fresh one might get in a 60-year old Jeep. With a current bid of $14,600 (per this writing), it's not even that expensive. If you're looking to snag a handsome piece of Jeep history, look no further than this. But hurry, there are only a few hours left to bid. Related Video: This article originally appeared on Boldride.com. Jeep Auctions Truck SUV Off-Road Vehicles Classics eBay

500+ hp Stellantis 'Hurricane' I6 previews a world without Hemis

After years of rumored development, Stellantis has revealed its new six-cylinder engine family. The 3.0-liter, twin-turbocharged "Hurricane" I6 will offer V8 power, forced induction torque and six-cylinder efficiency in a package designed to fit into any of the company's North American rear-wheel-drive platforms.  What is "V8 power," exactly? Well, in standard output guise, the new I6 cranks out more than 400 horsepower (the specific figure will vary by application) and 450 pound-feet of torque, while the high-output variant is good for more than 500 horses and 475 lb-ft. The final figures will be dependent on the application. We'll save you a little legwork: In current Ram, Jeep and Dodge products, the 5.7-liter Hemi tops out at about 395 hp and 410 lb-ft, give or take, and the 6.4-liter around 485 hp and 475 lb-ft.    This is a clean-sheet design that is only related to the company's turbocharged four-cylinder by some common measurements. The I6 is exclusively direct-injection (no hybrid/port-injection here) and the two I6 variants share 96 common parts, including the block and oil pan design. The differences are found in their internals, intake plumbing, valvetrain components and the turbochargers themselves. Stellantis is not yet ready to share specs or supplier info for the turbos but says announcements will come from its partners soon.  The standard-output I6 has a compression ratio of 10.4:1 and revs to 5,800 rpm. It will run on regular fuel, albeit with reduced performance; 91 octane is recommended for maximum output. The high-output variant has a compression ratio of 9.4:1 and will rev to 6,100 rpm. That one will require premium. The new I6's advantages go beyond basic power output. Every Hemi family engine currently in production is based on an iron block design, so they're heavy. The aluminum-block I6 shaves weight off the total engine package, even if some of that gets added back thanks to the turbos and their associated plumbing. The standard-output I6 weighs 430 pounds, Stellantis engineers told us; the high-output adds just another 11. Fully dressed 5.7-liter V8s are in the 550-560-pound ballpark, and 6.4-liters close in on 600 pounds.  You may be wondering, "Why a clean-sheet gasoline engine now, when the industry is moving toward battery-electrics?" A valid inquiry, and one Stellantis was prepared to address. While the company will be pivoting to electrification over the next decade, it won't be instantaneous.