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Jeep Grand Wagoneer could top out at $130,000

Jeep's image presents a blue-collar, American brand that builds SUVs for Average Joe drivers, nevermind the thousands of $40,000 Wrangler Unlimited that sell every year. But a revived Grand Wagoneer could push Jeep prices into a whole new realm. Eventually. Speaking to AutoExpress, Jeep boss Mike Manley confirmed "the Grand Wagoneer concept is moving forward," and that its price could reach levels previously unheard of from the brand. "I don't think there's a maximum price ceiling per se for Jeep. If you look at the upper end of the segment in the US, for me, the Grand Wagoneer done well can compete all the way through this segment," Manley told AE. "I'll use US dollars, but pushing the car up to $130,000 to $140,000 may be possible, but we need to establish Grand Wagoneer in its own right first. That's why I wouldn't say there's price ceiling." That's about twice as much as Jeep's current most-expensive model, the $66,690 Grand Cherokee SRT. Hell, it's more than a Dodge Viper ACR, and is roughly on par with a base Maserati GranTurismo. But while getting wrapped up in the idea of a six-figure Jeep is easy, Manley's argument that his brand needs to establish the new model first is more important. It absolutely does not sound like Jeep will introduce the reborn Grand Wagoneer with a trim near $130,000. Instead, we bet the new flagship model will kick off between $50,000 and $60,000, right near the top of where the brand currently plays. That lets Jeep undercut entry level versions of the BMW X5, Mercedes-Benz GLS, and GMC Yukon Denali without giving brand loyalists sticker shock. After establishing the Grand Wagoneer, to use Manley's parlance, Jeep can afford to push higher and challenge the base level Range Rover, which starts around $85,000. Only after that can we expect Manley's hypothesizing to come true. So yeah, while a $130,000 Jeep sounds like a possibility, we wouldn't expect it for at least a few model years after the Grand Wagoneer's big debut. Related Video:

Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Buy this instead of a Wrangler | 2017 Jeep Grand Cherokee Trailhawk Review

In our first encounter with the 2017 Jeep Grand Cherokee Trailhawk at Fiat Chrysler's Chelsea Proving Grounds, we saluted the new model's impressive on-road demeanor. In its off-road mode, however, we couldn't ignore the pre-production throttle calibration – it was super sharp and difficult to modulate with the precision needed to navigate obstacles. We were told then that Jeep's engineers were aware of the problem and were fixing it for production models. So we recently set off for Bundy Hill Off-Road Park in Jerome, Michigan, in a production-spec Grand Cherokee Trailhawk to check their work and get a better idea of the overall package. We can report that the Trailhawk's throttle has been fixed for production, landing it properly in Goldilocks territory. In the off-road Mud setting, the throttle is soft and easy to modulate. You can balance this rig with the gas pedal, reaching just past tip-in to steadily prod forward. But the gas pedal doesn't delay when you really need power. Move beyond the initial tip-in, and the engine responds quickly, which is a good thing, as a sluggish throttle is almost as dangerous off-road as one that's too sharp. Rock mode promises even more precise control over the throttle, although our lack of a spotter and a desire to avoid damaging the 700-mile-young Trailhawk kept us from hitting Bundy Hill's rockier sections. The wet, non-snowy weather meant we didn't properly test Snow or Sand mode. This test model was equipped with FCA's popular 3.6-liter V6, but like the rest of the Grand Cherokee range, more power is available from the 3.0-liter EcoDiesel V6 and the 5.7-liter Hemi V8. You don't need them – the 3.6-liter and eight-speed automatic are perfectly fine on the trails. Faced with an incline, the transmission holds its gear without complaint – you don't even need to switch into manual mode. Despite the 4,800-rpm torque peak, the V6's 260 pound-feet arrive early enough that you don't need to strong-arm the throttle. So that's resolution for the pre-production issue. But our time at Bundy Hill exposed a different and ultimately much easier to fix problem for the production model. Late fall in Michigan is not always a good time to go off-road – sub-40-degree temperatures and a steady, depressing drizzle can turn a relatively simple trail into a slippery mess of wet clay. Conditions like these can easily overwhelm an on-road tire like the Goodyear All-Terrain Adventures the Trailhawk uses.