1995 Jeep Wrangler Base Sport Utility 2-door 2.5l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

NHTSA still mulling crash tests for recalled Jeeps

Well, no one should ever accuse the government of not giving things plenty of thought. The National Highway Traffic Safety Administration is still debating whether it will retest any of the 1.56 million 1992 to 1998 Grand Cherokees and 2002 to 2007 Libertys that were part of a recall regarding fires after rear-end collisions. And yes, this debate has been going on for over a month. In other news...
The recall dustup started in early June, when Chrysler took the unusual position of refusing a recall request from NHTSA regarding placement of the fuel tank on the effected vehicles. NHTSA said a collision could cause a fire, a position Chrysler took issue with. Extensive negotiations ensued, with Chrysler agreeing to fit certain Jeeps with trailer hitches, which it said would provide some protection to fuel tanks mounted behind the rear axle in the event of a collision.
Part of the issue rests with the amount of data that needs to be processed, according to The Detroit News. NHTSA administrator David Strickland said during a Washington Auto Press Association meeting, "There's a lot of data and Chrysler is being very cooperative in giving us more data." Until that information has been sorted, it looks like re-testing will still be up for debate.

The 2019 Jeep Grand Wagoneer looks like a Grand Cherokee on steroids

It's a special day for Jeep fans. Thanks to the same dealer meeting leak that gave us a look at the 2018 Jeep Wrangler JL, here is our first glimpse of the new Grand Wagoneer. When it arrives for 2019, this three-row crossover SUV will be the top model in Jeep's range. We knew the Grand Wagoneer would be expensive – Jeep CEO Mike Manley said not to rule out prices upwards of $130,000 for this Range Rover fighter – but now we know it looks like it wants to pick an actual fight with its competitors. What's visible of the front and rear styling is very reminiscent of the current Grand Cherokee, but it's muscled up a bit and gets a set of sinister seven-element headlights. The seven-light theme is carried to the rear as well, and we have a feeling the number is a not-so-subtle reference to the seven-slot grille that all Jeeps wear. That said, here the grille is a short, wide-mouth affair that is a bit of a departure from those of other models. And there's a lot of brightwork in these renderings, not just on the grille but for similar pieces that connect the exhaust tips in the rear and tow-hook surrounds up front. Either by design or engineering, the Grand Wagoneer also looks wider than the two-row Grand Cherokee. The Grand Wagoneer will be about the size of the Dodge Durango three-row crossover and will be based on the platform used by the next-generation Grand Cherokee. The GC and Durango currently share a platform based on one used by Mercedes for its large SUVs, and it is not yet known whether the new Jeeps will use an evolution of that platform or something new. Hemi V8 and diesel and gas V6 engines are the likely powertrain options, and we wouldn't be surprised to see a Hellcat-powered version of this mean-looking luxury SUV at some point. Or at least we can hope. Related Video: Featured Gallery 2019 Jeep Grand Wagoneer Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos Jeep Crossover SUV