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What to see at the Detroit Auto Show 2023

The 2023 North American Auto Show — also known as the Detroit Auto Show — is underway downtown. If you want to attend the public days of the show taking place September 16-24, hereÂ’s what you need to know about attending. But now that Autoblog has done our reconnaissance during the showÂ’s press days, we can tell you about the actual cars (and other things) you can see and experience. WhatÂ’s new? Ford The big new item from Ford is the 2024 F-150 pickup. You can check out the new trick tailgate, and see what the fuss is all about. The 2024 F-150 Raptor also debuted at the show, if you like high-power, off-roady full-size pickups. The show will also be a good opportunity to see the Mustang Dark Horse and Mustang Mach-E Rally up close and personal. Unfortunately, we only saw the wild 2025 Mustang GTD at an offsite event during press days, but it's quite possible Ford will roll it out for the public. Cadillac Cadillac revealed its refreshed 2025 CT5 at the Detroit show, and you can get a look at the revised front and the new tech-focused interior. Cadillac recently unveiled the all-electric 2025 Escalade IQ, so you can stop and see the most powerful Escalade ever while youÂ’re there. It wasnÂ’t on the floor during media days, but Cadillac told us theyÂ’d bring it for the public part of the show. Jeep Jeep unveiled its 2024 Gladiator at the show, and you can check out the new interior and trim levels in person at the Jeep stand. Jeep also has an indoor track set up for ride-alongs. If you havenÂ’t had the chance to see the refreshed 2024 Wrangler yet, you can see that, too, along with examples from the rest of the Jeep lineup, along with its Stellantis sibling, Ram. GMC GMC showed off the new, larger 2024 Acadia SUV for the Detroit Auto Show. ItÂ’s bigger than before, but does more to differentiate itself from its Chevy cousin, the Traverse. GMC also has its Sierra EV on display if youÂ’re interested in catching that in person. What else to see A number of automakers have large displays at the show with many of their models represented. In addition to those who debuted something new at the show, Buick, Chevrolet (check out the Silverado, Blazer and Equinox EVs, as well as the Corvette E-Ray), Lincoln with the new Nautilus, Toyota (get a look at the new Tacoma), Volkswagen, Honda, Kia, Hyundai, Mini, Volkswagen, Honda, Chrysler (the Airflow concept is there), Fiat, Ram and Dodge (see the Charger Daytona SRT concept) all have a sizable presence.

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.