1991 Jeep Wrangler S Sport Utility 2-door 2.5l on 2040-cars

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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2017 Jeep Model Year Preview and Updates

This will be a huge year for Jeep, with the introduction of an all-new compact Compass crossover - pictured above - taking place in November, 2016 at the Los Angeles Auto Show, and the pending introduction of an all-new Wrangler later in the calendar year. Not all Jeep products are Trail Rated, but those models will get the most marketing attention. CHEROKEE: Jeep's midsize crossover receives a mild refresh as it makes its way from assembly in Toledo, Ohio to a retooled plant in Belvidere, Illinois. Most of the Jeep feature updates are directed to the Cherokee Trailhawk, which receives heated/ventilated front seats covered in Nappa leather, a power eight-way driver's seat, Keyless Entry 'n Go and remote start. An upscale Overland trim adds a Heavy Duty Protection Group and Trailer Tow Prep packages. COMPASS: This all-new 'global' compact SUV will be built and sold around the world. Sitting atop FCA's 'small wide 4X4 platform' (like the newish Renegade), the Compass offers a more substantial presence than the smaller Renegade, while promising to be more maneuverable and responsive – at least with comparable four-cylinder power – than the larger Cherokee. Expect the 2018 Compass to arrive in Jeep showrooms by midyear. GRAND CHEROKEE: The Trailhawk, with up to eleven inches of ground clearance, best-in-class towing and a crawl ratio of 44.1:1, is revived, three new exterior colors are added, and the front fascia on all '17 Grand Cherokees is tweaked. For those wishing to reach the Summit, Jeep's Grand(est) Cherokee offers an upgraded interior, 'high' style. PATRIOT: At the tail end of its product cycle, the Patriot is unchanged. Of continued interest to Jeep enthusiasts is its genuine off-road credibility, propelled by the Patriot's Freedom Drive II off-road package. This includes a second-generation CVT2L (CVT transmission with low range), skid plates and a more offroad-centric wheel/tire combination. RENEGADE: If you're a traditional Jeep enthusiast you'll wonder why anyone would consider a Renegade. And if you're a new Jeep enthusiast you'll wonder why anyone would disregard this popular Jeep introduction. Still new to the showroom, in 2017 Jeep introduces two new trims: the offroad-oriented Deserthawk and attitude-oriented Altitude.

Politician's funeral procession features pole dancers

A Taiwanese politician's racy funeral procession literally stopped traffic as it paraded dozens of scantily clad pole dancers through city streets last week. According to the Deccan Chronicle, beloved local politician Tung Hsiang passed away in December after decades of public service in the southern Taiwanese city of Chiayi. He had a reputation as a fun loving, gregarious socialite and his family wanted to send him off in a suitably flamboyant and memorable way. To honor that end, his family assembled a funeral procession of bands, performers, floats, and more than 200 vehicles that stretched for several kilometers as it snaked through the city. Featured among the procession vehicles were fifty customized, brightly-colored jeeps, each one carrying a bathing suit-clad showgirl dancing around a roof-mounted stripper pole. The exact opposite of a quiet, somber affair, the raucous parade clogged up streets, stopped traffic, and attracted crowds of onlookers and hangers-on. Tung Mao-hsiung, Hsiang's brother, told CTS reporters that his ailing brother had requested a big send-off just days before he died. "He told us he wanted this through a dream two days before the funeral," he said. While Hsiang's delightfully tacky funeral train pushed the boundaries of taste, and definitely contrasts with traditional ideas of funeral decorum, it's not that strange an event in Taiwan. The Deccan Chronicle states that Taiwanese send-offs have a tendency to be risque. Showgirls like the ones hired for Hsiang's procession are commonplace, and often go beyond just dancing and right to stripping at religious festivals and funerals on the island. The Chronicle suggests that this is due to the fact that Taiwanese folk religion is a unique mix of spiritualism and earthiness. Recent Video: News Source: The Deccan Chronicle Auto News Humor Jeep SUV Off-Road Vehicles funeral