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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

This incredibly detailed toy Jeep will set you back $2,300 [w/video]

When I was a kid, I desperately wanted one of those Power Wheels Ford-badged Big Foot impersonators. They were far cooler than my lousy, plastic Big Wheel trike. This 1/8-scale electric Jeep takes the Power Wheels idea to a fanatical level. For one, the Capo Racing Jeep is as true to the real Wrangler as is possible in a 1/8-scale vehicle. Everything works, from the three-speed automatic transmission to the transfer case to the locking differentials. It uses a body-on-frame design with a real, metal multi-link suspension. In the cabin, the seats recline and the instruments light up. It has to be one of the most remarkable miniatures we've ever laid eyes on. Of course, that all comes at a price. As our chums at Jalopnik point out, for $2,300 you could pick up a full-size Wrangler. It'd be battered, sure, but it'd be something you could take on actual roads. Check out the fully gallery of images and official details over on the Capo Racing website. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad