*** Built 2006 Jeep Wrangler Unlimited Rubicon *** on 2040-cars

Auto blog

Jeep beefs up the Wrangler Rubicon with 2017 Recon Edition hardware

The Wrangler Rubicon Hard Rock is dead. Don't worry; the 2017 Rubicon Recon is heading to showrooms soon to take its place, and judging by what it's packing you'll hardly miss the Hard Rock. Essentially, this is a Rubicon with some beefed-up bits underneath and a few special cosmetic tweaks, a bit like the outgoing Hard Rock. Up front, there's a stronger Dana 44 with strengthened tubes and heavy-duty end forgings. Likewise, the front and rear differentials get stronger cast covers than the Hard Rock's stamped ones. The ratios are the same, with 4.10:1 front and rear ratios, Tru-Lok locking diffs, and a Rock-Trac transfer case. There's also a half-inch lift. Cosmetically, there are new 17-inch wheels exclusive to the Recon equipped with 32-inch BF Goodrich KM tires, and the rock rails have been reshaped to allow owners to fit 35-inch tires without interference. The Recon also adds red seatbelts and stitching, something you haven't been able to get in a Wrangler before, a Jeep rep told us. If that's what you were waiting for to get into a Wrangler Rubicon, well, there you go. There's also the special-edition farkles you'd expect: a dashboard plaque the fender badge, and a unique gauge cluster treatment. The two-door Recon will start at $40,140 and the four door at $43,940 – that's compared to the base Rubicon, which starts at $34,190 in two-door form. So, the Recon represents a nearly $6,000 premium over the base Rubicon and a $1,150 premium over the outgoing Hard Rock. It'll be available in dealers at the end of this month. Related Video:

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

2018 Jeep Wrangler revealed: First photos released before L.A. Auto Show debut

All the guessing and speculation on the look of the 2018 Jeep Wrangler can finally end. Jeep has released a trio of photos showing off the new off-roader in both two- and four-door configurations. Sadly, this is all we get to see at the moment, as the company won't be releasing any more photos or info until the truck's official debut at the Los Angeles auto show Nov. 29. But Wrangler fans can rest easy about a number of key features. For one thing, there isn't a single aspect of open air motoring left out of the new truck. As one of the images clearly shows, the doors come off, the top comes off, and the windshield still folds down. Other interesting notes include that the gas filler is hidden behind a door now. The hood still has the traditional external clips. Interestingly, the roll bar doesn't reach as close to the edge of the body as it has in past Wranglers. It will be interesting to learn the reason for this. It could have something to do with safety, or perhaps it helps accommodate thicker, quieter hardtops and/or a more elegantly lowered soft top. There are no engine, transmission, or other specifications yet. Those will all come at the aforementioned reveal in LA. However, we expect it to be initially offered with a V6 with either manual or automatic transmissions, followed by a turbocharged four-cylinder with just an automatic. Related Video: Featured Gallery 2018 Jeep Wrangler Image Credit: Jeep LA Auto Show Jeep SUV Off-Road Vehicles