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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep Wrangler Willys Wheeler wants mountains, not a stage

We've said it before and we'll say it again - while we usually grow tired of the endless barrage of special edition vehicles, that isn't the case with the Jeep Wrangler. Every unique model we encounter seems cooler than the one before it, and this Willys Wheeler Edition is no exception.
The Willys Wheeler package is sort of a throwback to early Jeep CJ models, and wears "Willys" stickers on the hood. There's also a gloss black grille, rock rails to protect the side sills, and unique 17-inch black wheels wrapped in meaty BF Goodrich KM Mud Terrain tires. For proper off-road prowess, this special edition uses a Dana 44 rear axle with a limited-slip differential and a 3.73 final drive ratio.
Look for the Willys edition to hit dealerships early next year, starting at $25,795 for the two-door version and $29,595 for the four-door. Feel free to read all about it in the press release below.