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2015 Easter Jeep Safari Concepts First Drive

Imagine if once a year your grandmother made a chocolate cake. Not a chocolate cake, that chocolate cake. Blow-your-mind chocolate cake. But she won't ever let you have any – you can only have the spatula and whatever's left over in the mixing bowl. And you don't care. You look forward to that spatula and bowl every year because – "Gadzooks!" – that is some stupendous cake. For us, that cake is the Easter Jeep Safari. An annual pilgrimage to Moab, Utah for a taste of what Fiat-Chrysler's off-road brand has cooked up in its Design Dome. "No, you can't have any," the company tells us, "but you can taste it here, then dream about it until next Easter." In Detroit, Jeep gave us a close look at the seven concepts it built for this year's 49th annual event. Then it went a step further and took those show cars to Mill Canyon, UT, to crawl the red rocks in Jeep's natural habitat. After all, the company calls Moab, "Our home away from home." And it's not true that we never get more than a taste of Jeep's conceptual goodness – 2011's JK8 pickup conversion kit is a slice of Safari creation we can now take home, for instance, as are the hood decals that adorned two of the concepts we drove this year. Pietro Gorlier, President and CEO of Mopar, told us that the evolution of Jeep Performance Parts came from listening to journalists and customers in his first year on the job in 2010. So there's that. But still, we want more cake. Like a full-on production Wrangler Africa. These being one-of-a-kind prototypes traipsing through a canyon of nearly immovable objects, we didn't go fast, we didn't go far, we didn't push hard. But we did drive all the Easter Jeeps, and even just this small taste was outstanding. View 30 Photos Jeep Chief While we listened attentively to the detailed spiels on all this conceptual candy, one question ran through our minds: "How am I going to get in the Chief before everyone else?" And we could see the same thought every colleague's face, those scheming bastards. And why not? The Ocean Blue tribute to the venerable Cherokee of old grabbed everyone's attention since the first teaser images weeks before the event, in part because the vintage truck is up there with mermaids for rarity and lustworthiness. Anything that goes this far in obeisance to that classic Jeep is always going to score huge marks. The Chief is a four-door Wrangler underneath, but in many ways it feels nothing like a Wrangler.

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

Jeep Wrangler plug-in hybrid confirmed for 2020

The Jeep Wrangler will get a plug-in hybrid electric model in 2020, brand head Mike Manley confirmed this week at the Los Angeles Auto Show in a move he says is "future proofing" the legendary off-roader. "A full plug-in electric Jeep Wrangler will be available in 2020, furthering our commitment to all those who value the responsible, sustainable enjoyment of the great outdoors and very importantly, future proofing this Wrangler for generations to come," he said after the reveal of the 2018 model. It was reminiscent of a Steve Jobs 'One More Thing' moment from an Apple event. Manley explained the details of the new Wrangler, codenamed JL, and then dropped the EV nugget near the end of the press conference in Los Angeles. He didn't offer up further details like range or power. The plug-in hybrid will join a now-expansive powertrain lineup for new generation of the Wrangler. Jeep will offer a mild hybrid next year with its 2.0-liter turbo four-cylinder engine. Called eTorque, the hybrid adds regeneration, stop-start and electric power assist. This system makes 270 horsepower and 295 pound-feet of torque. In 2019, the Wrangler will get a 3.0-liter V6 EcoDiesel engine rated at 260 hp and 442 lb-ft. The tried-and-true Pentastar V6 with 285 hp and 260 lb-ft also continues. In an exclusive interview with Autoblog in January, Manley previewed the Wrangler's electric plans at the Detroit Auto Show. "The hybridization could actually help Wrangler," he said, noting it could improve torque distribution, a critical element for four-wheel drive vehicles." He added, "Electrification, absolutely. I could see Wrangler being a form of electric." The 2018 Wrangler goes on sale in January featuring a raft of improvements. It is about 200 pounds lighter thanks to the use of aluminum. There are also new engines, updated styling features and a nicer interior. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon View 80 Photos Green LA Auto Show Jeep SUV Off-Road Vehicles confirmed 2017 LA Auto Show