2023 Jeep Wrangler 4xe Unlimited Rubicon on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

New Jeep Wrangler pickup spy shots reveal suspension and tire details

Most of the spy shots we've received of the Wrangler pickup have been from a bird's-eye perspective. However this time, one of our spy photographers got up close to the truck at ground level. The new view shows us some interesting details regarding the truck's suspension, as well as the placement of the spare tire. Immediately evident is that the Wrangler pickup will have the same sort of suspension design as its SUV sibling. Solid axles are employed at the front and rear, and it appears that the rear axle is coil-sprung, since there are no leaf springs nor shackles present underneath. The photos also reveal that the truck won't have a tailgate-mounted spare tire like the SUV. Instead, it will have a more traditional truck location beneath the bed. Few other new details can be seen from the spy photos. This prototype sports the same production-style bed we've previously seen. The photos also really show just how long this Wrangler pickup is. With such a long wheelbase and rear overhang, the pickup will have more difficulty with hills than the bed-less versions. Of course, it will also be able to carry more than those Wranglers. We expect it go on sale in late 2019 based on previous reports. Related Video:

Jeep Wrangler won't get those cutout half doors after all

Let's just make one thing clear right off the bat: If you want to go off-roading and you want an open-air experience, a Jeep Wrangler is probably the right vehicle for you. Really, the Wrangler has always been about enjoying the outdoors with as little between its occupants and the great outdoors as legally possible. That's why the top comes off, the doors stay home, and the windshield folds flat. All that said, however, one cool bit of show-car desirability reportedly won't make into production. Those crazy cutout doors that caught so much attention at the Wrangler JL's debut at the L.A. Auto Show won't be available from Jeep. For now we're reporting this as a rumor, but the report from Jalopnik seems legit. We have a request for comment in to Jeep and will report with confirmation when we hear back. Apparently — and despite the fact that the doors appeared on otherwise production-spec Wrangler models shown to the media and public show goers — Jeep says the cutout half doors were "always a prototype." In the end, traditional half doors were deemed the best option for production. We don't really disagree with the notion that traditional half doors are a better idea than the "prototype" cutout doors, especially considering how much effort went into making the JL Wrangler's doors easier to remove than past versions. Plus, the aftermarket is rife with accessory doors and panels to choose from if the regular or optional half doors aren't to your liking. Still, we're sure some Wrangler JL intenders were looking forward to those unique donut-style metal doors, and so we must pass the disappointment in their direction. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.