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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

New 2018 Jeep Wrangler is definitely a Jeep Wrangler

Jeep is hiding details on the new Wrangler about as well as a colander holds water. The good people over at JL Wrangler Forums have managed to get ahold of some new images of the next-gen Wrangler. Surprise! It looks exactly how we expected it to look. These new images give us our best view yet, showing a number of details that we couldn't even glean from spy photos. Enthusiasts can put down their pitchforks. The Wrangler can still go topless. The two images - one of the front and one of the rear - show off what appears to be a Wrangler Unlimited Rubicon. The second photo is notable since it finally confirms that the doors and roof are fully removable, a feature that some feared would disappear with the new model. It looks like a fixed roll cage will help strengthen the Wrangler and protect occupants in the case of an accident. Hinges up front mean the windshield is still able to fold forward as well. The rest of the Wrangler, though all new, just updates the Jeep's timeless design. Up front, the grille is canted rearward at the top, the fog lights move to the ends of the bumper, the turn signals move to the front of the fender, and the hood latches are pushed forward a bit. The windshield appears to be a bit more upright and less curved than the current model. Around the side, we can see new vents behind the rear fenders. The door hinges looks smaller, and the mirrors have integrated side marker lights. There is a new line that cuts below the windows, flowing to the rear of the Wrangler. At the back, we can see that the tail lights now wrap around to the Wrangler's side, though they still look like the square lights we've always had. There is no sight of a rear-mounted spare, but plenty of spy shots have shown that it should carry over, new backup camera and all. It also looks like the new mounting points for the roll cage should provide a bit more cargo space. Look for more news, images, and renders as the Wrangler's development moves along. Related Video:

Jeep CEO a fan of pickup redux

The idea of a Jeep pickup is a hardly a new concept. After all, putting a bed on the company's rugged off-roaders goes back to the '40s, not to mention the more recent Cherokee-based Comanche. There's a very slim chance that a truck could return to the lineup down the line if brand CEO Mike Manley gets his wish. "I remain a big fan of a Jeep pickup. I think we have history that says it belongs in our portfolio," Manley said to The Detroit News. However, there's no need to get any hopes up soon, because a truck doesn't get any mention in the brand's five-year plan. That puts the earliest possible introduction around 2019. Even Manley is tempering expectations. "At this moment and time, I have higher priorities. That doesn't mean to say that we don't work on it, we're not looking at it," he said to The Detroit News. The most likely candidate to support a future Jeep truck is the next-gen Wrangler, according to The News. The rest of FCA's pickups and SUVs are running at capacity, which makes slipping in another variant difficult. However, the future Wrangler is heavily rumored to get an expanded production facility in Toledo, OH, which could make things possible. Anonymous FCA insiders confirmed to Autoblog that the next-gen Wrangler would be offered with a 3.0-liter EcoDiesel V6 and eight-speed automatic. It's also reportedly using solid axles at the front and rear, a fixed windshield and an aluminum body. That could make for a very fun and practical off-roader. If reading all of this speculation gives you a twinge of deja vu, it should. After the Jeep Gladiator concept (pictured above), there were years of speculation about the brand bringing the pickup back. Even then the plan was for a compact truck to tackle that hole in the segment. It was even believed that the project had a green light for production seemingly with Sergio Marchionne's blessing. Then things were pushed back, and last year, the idea was officially quashed. Related Video: