Classic 1966 Jeep Wagoneer 327 Vigilante 4x4 - Diy Dream on 2040-cars

Auto blog

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

2018 Jeep Wrangler production ending to make way for Jeep pickup

After more than a decade in production, the outgoing JK generation Jeep Wrangler is set to end production on April 7. According to Automotive News, parts supplier Hyundai Mobis North America notified the State of Ohio that production was ending. The Toledo, Ohio, plant where the Jeep is built is already deep into production of the replacement JL generation Wrangler. The big news isn't that JK production is ending but that the plant is retooling in order to get Wrangler pickup production underway. Details on the Wrangler pickup are scarce. Jeep hasn't said anything, so most of what we know comes from various spy shots. Basically, expect a JL Wrangler Unlimited with a bed. That's a good thing. We were quite smitten with the Wrangler when we drove it late last year. It's better equipped and more refined than ever. The Toledo plant has a capacity of about 300,000 units a year. FCA CEO Sergio Marchionne expects about 100,000 Wrangler pickups to be sold each year. When the Wrangler pickup arrives, look for a naturally aspirated V6 under the hood. The turbo inline-four is likely, though smaller volumes could limit the truck's engine choices. The upcoming turbo diesel is a possibility, too. Other details include suspension that takes a cue from Ram. Look for a full reveal in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.