1990 Jeep Grand Wagoneer Base Sport Utility 4-door 5.9l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Put a mustache on your Jeep this Movember for charity

Move over Lyft drivers, Jeep is getting in on the automotive mustache game. And it's for a good cause. The company announced that for the month of November, it will sell giant, bushy, black mustaches for Jeep vehicles through the Jeep Gear website and at dealers. The mustache is made by Carstache and costs $49.99, with all proceeds going to the Movember Foundation. The foundation supports improvements in men's health, and takes its name from the trend of growing mustaches in November. We would also like to point out that the product description says you shouldn't drive over 40 miles per hour with the mustache in place. So keep the 'stache wearing to your own face when traveling at highway speeds. Now if you don't have a Jeep on which you can put a mustache, well, you could probably put it on whatever car you have since it installs with some rubber-coated wires that thread through the grille. But if you really want a Jeep with a mustache, the company is running a contest in which you can post a photo of your mustache to Twitter or Instagram with the hashtag #JeepStacheContest for a chance to win a new Renegade. The winner will be the entry with the most creative, original and high-quality mustache. This contest is also an opportunity to help out Movember Foundation a little bit more. Jeep will donate $1 for every post with the hashtag "#JeepStache" up to $15,000. The contest runs until November 30, as does Jeep's donation program. Related Video:

2016 Jeep Wrangler recalled over impact sensor wiring

Fiat Chrysler just announced a pair of recalls totaling nearly 311,000 units. The bigger recall affects certain 2016 and 2017 model year Jeep Wranglers. Although, since FCA claims all of the affected 2017s are in the company's hands, really, only 2016 owners should pay attention here. The affected Wranglers suffer from an issue where wiring disconnects from impact sensors in certain types of crashes, potentially preventing the airbags and pretensioners from activating. FCA uncovered the problem in what its press release calls "a routine, in-house crash test" and claims "service availability is imminent." The affected Jeeps require a simple rewiring. The other recall, announced Tuesday, is more of a fleet issue, affecting 2007 to 2013 model-year Ram 2500 and 3500 pickups and 3500, 4500, and 5500 chassis cabs and 2011 to 2014 Dodge Charger Pursuit police vehicles. There's a problem with "premature diode wear" in alternators that are subject to "frequent load cycling, at or near maximum amperage, [or] in hot ambient temperatures." Affected alternators could short out, causing a vehicle to stall or potentially catch fire. FCA lists 182,743 affected Wranglers in the US, 18,011 in Canada, 3,087 in Mexico, and 20,948 in global markets. The Ram/ Charger Pursuit recall lists 74,833 vehicles in the US, 10,077 in Canada, 1,088 in Mexico, and 134 outside the NAFTA region. Of all those vehicles, the Jeep recall hasn't caused any injuries or fatalities, while FCA says it's aware of one "potentially related injury" and no accidents due to its fleet vehicle recall. FCA says it will notify owners/operators of affected vehicles when service appointments are available. As per usual, all the work is free of charge. Related Video: