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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

2015 Jeep Renegade Sport 4x4 Quick Spin [w/video]

Which is the most entertaining Jeep Renegade you can get? While one might make an argument for the Trailhawk model and its accompanying off-road hardware and consequential go-anywhere ability, that car comes with one glaring flaw – its 2.4-liter engine and nine-speed automatic transmission just aren't very entertaining. Instead, I submit the turbocharged, 1.4-liter base engine and its accompanying six-speed manual, a position that was reinforced after a recent stint behind the wheel of a very basic Sport 4x4. Not only do you get a fair amount of the Trailhawk's off-road ability – the Selec-Terrain system and a 4WD Lock mode are standard, but you'll be without the 20:1 crawl ratio and Rock off-road mode – you'll also enjoy a more dynamically interesting powertrain. Read on to see why the force-induced Renegade might just be the way to go. Driving Notes My first date with the Renegade was on the mostly empty, winding roads of northern California. There, the 1.4-liter turbocharged inline-four with 160 horsepower and 184 pound-feet of torque felt fine – with no traffic and few stoplights along the drive route, it was easy to keep the engine on boil. But this engine isn't as enjoyable in day-to-day suburban traffic. Power arrives suddenly – peak torque comes between 2,500 and 4,000 rpm – and if you don't use it, you lose it. There's not much oomph in the higher end of the rev range. With such a peaky powerband, it's easy to get caught flat-footed if you're not paying attention. Thankfully the manual transmission makes it simple to stay engaged and in the correct gear. The stick-shift is enjoyable to use, with a firm clutch that's easy to modulate and shift action that isn't sloppy or vague. The 1.4-liter engine sounds good. Turn down the stereo, stomp on the throttle, and you'll be treated to a delicious turbo whistle and a smooth exhaust note. I've said it before and I'll say it again: I want Mopar to offer the Fiat 500 Abarth's exhaust on the Renegade. It'd be fun. If you do prefer the stereo, know that the Renegade's standard four-speaker unit is weak. Base models don't offer Bluetooth or satellite radio, but you can add both of those luxuries, two extra speakers, and a five-inch touchscreen for just $695. Not a bad bargain. The Koni frequency selective dampers do an excellent job of managing both small, frequent imperfections (like freeway expansion joints), and the bigger potholes that still haven't been fixed after the havoc of Detroit's winter.

2015 Jeep Renegade leaks out ahead of Geneva debut

Meet the Renegade - Jeep's new baby crossover that's set to debut at the Geneva Motor Show this week. The folks at Jalopnik got their hands on a small batch of photos of the new little cutie, showing what appears to be a Trailhawk (read: trail-rated) version, as well as a more civilian-spec Renegade, complete with a new removable roof system, reportedly called My Sky.
Details are slim, though in addition to the exterior images, one photo of the interior has also been leaked, showing what appears to be a small, yet functional (and nicely appointed) cabin. Early reports suggested that the new small Jeep would be based on the Fiat 500L platform, though Jalopnik rightly points out that the Renegade looks an awful lot like the Panda 4x4. Regardless, there's still likely some 500L bones under there, and we'll know more once the official details are revealed in the very near future.
Head over to Jalopnik for more shots of the cute little Renegade, and stay tuned for more information as it becomes available.