1987 Jeep Grand Wagoneer White With Wood Paneling on 2040-cars

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2015 Jeep Renegade First Drive [w/video]

Would it surprise you to hear that a strong, vocal and loyal owner base can sometimes be a hindrance to automakers? Of course, no brand would ever admit such a thing. And sure, on the surface, you might think that having people passionately champion a brand would provide nothing but perks. As we've seen over the years, though, there are plenty of times when that's not the case. Jeep has most recently fought this battle following the arrival of the new Cherokee, where two-tracking purists and rock-crawling enthusiasts bemoaned the nameplate's dip into Crossoverdom. Now, with its latest vehicle, the off-road brand is trying to keep this vocal minority happy (or at least quiet) while building a crossover that has general-purpose appeal to consumers in an increasingly crowded and important small CUV market. This balancing act has produced the 2015 Renegade, a vehicle that, following our testing in sunny San Jose, CA, we're quite confident will appeal to both brand loyalists and the uninitiated, alike. Before we dig into the meat of our First Drive, if you're here looking for a review of the Renegade Trailhawk and its off-road abilities, you're out of luck. We did drive it, both on- and off-road, and will be publishing a feature on it in the very near future. But for now, we're focusing on the volume model, the Renegade Latitude. Instead of the off-roader-meets-E.T. appearance of the Cherokee that's polarized so many, Jeep has dipped its brush in the tin marked "Heritage," fitting a simple seven-slat grille, historically appropriate round headlights and square taillights. In between all that, there are flared trapezoidal wheel arches, like you'd get on a classic CJ or MB, tall windows to let in plenty of light and short overhangs. It's not the broader strokes that contribute to the Renegade's adorably busy exterior, so much as the myriad of smaller styling details that visually attach this new model to Jeeps of the past. The hood is long and mostly flat, forcibly recalling the bonnet of the original Willys MBs and Ford GPWs that US troops used to strategize, sermonize and operate on during World War II. But rather than make it flush with the grille, it bleeds over the headlights, like the front of an infantryman's helmet. The X shape found throughout the car is reminiscent of military-style jerry cans, while the mirrors are door-mounted, like Jeeps of old. The roof, meanwhile, can be blacked-out, further linking the Renegade to its big brother, the Wrangler.

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

2018 Jeep Wrangler owner’s manuals leaked, and they tell us much — but not all

If you're looking for some light reading to start your week, we have a suggestion for you. The " Owner's Manual" and the " User Guide" for the 2018 Jeep Wrangler have leaked, and have been posted on the JL Wrangler Forums. They appear to be the real deal. There's a ton of information, and many pages to pore over, but here's a little bit of what we've gleaned so far. The documents (assuming they're not just some very elaborate and convincing hoax) confirm the power sliding top, which is not removable, though the rear quarter windows are. We're not seeing any mention of a power soft top, though. There are instructions on door removal, as well as folding down the windshield. The manuals also confirm a 4WD Auto mode that shifts power between the front and rear axles as needed. What we don't appear to have yet are complete specifications. The manuals mention the 2.0-liter and 3.6-liter engines, but not their output figures. The 2.0-liter recommends premium fuel, while the 3.6-liter only needs 87 octane. Towing capacity for the two-door models is 2,000 pounds, while the four-door versions are capable of 3,500 pounds. The manuals also provide a lot of images, if you're interested in seeing the nitty gritty details of the Wrangler's various functions. Take a look, and make sure to post any interesting findings in the comments section, below. Related Video: