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2018 Jeep Wrangler revealed: First photos released before L.A. Auto Show debut

All the guessing and speculation on the look of the 2018 Jeep Wrangler can finally end. Jeep has released a trio of photos showing off the new off-roader in both two- and four-door configurations. Sadly, this is all we get to see at the moment, as the company won't be releasing any more photos or info until the truck's official debut at the Los Angeles auto show Nov. 29. But Wrangler fans can rest easy about a number of key features. For one thing, there isn't a single aspect of open air motoring left out of the new truck. As one of the images clearly shows, the doors come off, the top comes off, and the windshield still folds down. Other interesting notes include that the gas filler is hidden behind a door now. The hood still has the traditional external clips. Interestingly, the roll bar doesn't reach as close to the edge of the body as it has in past Wranglers. It will be interesting to learn the reason for this. It could have something to do with safety, or perhaps it helps accommodate thicker, quieter hardtops and/or a more elegantly lowered soft top. There are no engine, transmission, or other specifications yet. Those will all come at the aforementioned reveal in LA. However, we expect it to be initially offered with a V6 with either manual or automatic transmissions, followed by a turbocharged four-cylinder with just an automatic. Related Video: Featured Gallery 2018 Jeep Wrangler Image Credit: Jeep LA Auto Show Jeep SUV Off-Road Vehicles

Jeep Grand Cherokee in headliner fire probe

The National Highway Traffic Safety Administration is launching an investigation into 146,000 Jeep Grand Cherokee SUVs from the 2012 model year, The Detroit News reports. This comes as the result of the government safety agency receiving three complaints from owners who cited fires inside the Jeep's cabin.
According to the report, NHTSA says:
"The customers reported a burning odor and visible smoke coming from the headliner while the vehicle was being driven. This was followed by flames from the headliner itself. Customers lowered the windows in an effort to clear the smoke but this increased the fire's intensity. All three vehicles had to be extinguished with a fire extinguisher or by the fire department as they continued to burn after the vehicle was turned off."

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.