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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Completely uncovered 2018 Jeep Wrangler reveals evidence for folding windshield

After months of peering through heavy tarps and vinyl wraps, we finally get our very first look at a 2018 Wrangler without any camouflage at all. The photo comes from a user at JL Wrangler Forums, and it seems to show the truck rolling off the assembly line. Unfortunately, the angle isn't great, but it does give us a look at some of the detail changes to the body compared with the previous one. The most noticeable new detail is the vent that sits in a triangular scallop in the front fender. There's also a tumblehome character line running along the doors. Both of these styling features are consistent with leaked images and fan renderings also published by JL Wrangler Forums. The door handles have also changed, and appear to be more conventional pull-to-open pieces rather than the chunky pushbutton handles on the current Wrangler. It seems like the new Wrangler will still embrace open-air motoring, too. The doors retain exposed hinges that seem to be designed with easy removal in mind. Not only that, but we can see styled rubber pads on the hood. These have been featured on Wranglers all through the years to provide a cushion for when the windshield is folded down. So we would expect the windshield on the new Wrangler to be foldable, too. And, of course, this Wrangler has the traditional fabric folding top. We still expect to see the Wrangler make its official debut at the L.A. auto show, with sales beginning soon after. It will offer gasoline V6 and four-cylinder engines to start, with a diesel version coming later. The Wrangler also will likely gain new features including a hardtop with power sliding panels, and a full-time four-wheel-drive system. Related Video: News Source: JL Wrangler ForumsImage Credit: JL Wrangler Forums Spy Photos Jeep SUV Off-Road Vehicles jeep wrangler jl

2016 Jeep Wrangler to ditch solid axles to save weight?

Hey, Jeep fans. If you think the idea of a funky-looking, car-based Cherokee revival is offensive, have a listen to what might be in store for the next-gen Jeep Wrangler. Automotive News is reporting that as Jeep develops the 2016 Wrangler, weight reduction is a crucial target, and the Wrangler's rugged solid axles could be sacrificed in the name of better fuel economy.
We've already heard the next Wrangler will go on a serious diet using aluminum body panels and an air suspension system, so the idea of a four-wheel independent suspension setup for this OG SUV isn't all that surprising. Besides, it's not like an independent suspension would limit the Wrangler's off-road abilities - just check out the Hummer H1. In fact, it might be the aftermarket parts companies - not Wrangler enthusiasts - who would be most disappointed by such a drastic suspension change, as the article states that the Wrangler's solid axles and coil-link suspension make it the most popular SUV for customization.
There are probably still a couple years before we'll start hearing any concrete details about the 2016 Wrangler, at which time it will be interesting to see how stricter fuel economy and crash safety regulations have been balanced with traditional Wrangler cues like its removable doors and roof and folding windshield. Let us know in the comments below if a Wrangler sans solid axles is any less of a Wrangler.