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2014 Jeep Grand Cherokee SRT

Jeep's Super 'Ute Is Fun Thrown In The Face Of Conventional Wisdom
Let's talk asses for a moment. What do they have to do with the 2014 Jeep Grand Cherokee SRT, you ask?
Well, we're here to tell you that this SRT can haul some. Lots of them, as a matter of fact: Jeep has increased the towing capacity of its most powerful SUV to 7,200 pounds. Assuming the average donkey weighs about 400 pounds, the Grand Cherokee SRT can haul ass to the tune of 18 burros, give or take a covered trailer or so, which is significantly more than it could in previous years. In 2013, the machine could manage 5,000 pounds, while the first generation was rated at just 3,500. The increase is mostly attributable to a new eight-speed automatic transmission and beefier rear axle, and it's a welcome update for those who'd like to use their SUV as, well, an SUV with an emphasis on utility.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Wrangler truck, aka Scrambler, will reportedly have a convertible top

Update: We reached out to Jeep for confirmation on the Wrangler convertible top. A representative said he couldn't give any comment. The text has been updated to reflect this. Besides off-road ability and boxy design, the Wrangler's other signature feature is its convertible top. And while the top was implemented on the four-door Unlimited, there has never been a guarantee that the upcoming truck, sometimes referred to as Scrambler, would have the same kind of roof. But the odds are looking better than ever now that an anonymous source told Automotive News the pickup will have some sort of convertible top. This helps supports other tidbits of information that have trickled out about the truck's roof. A few months ago, a Wrangler forum discovered parts information for the truck that included multiple colors and materials for the top. We've also seen spy shots of a prototype with a hard top that had a distinct front section like the removable portion on current multi-piece Wrangler hard tops. We've reached out to Jeep for official comment, and a representative there was unable to give us any comment regarding the Wrangler truck's roof. Related Video: