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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Wrangler Pickup, Triumph Fined, Cherokee Production Moves | Autoblog Minute

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2019 Jeep Cherokee revealed with new, more conservative look

Just as it did with the new Wrangler, Jeep is showing off images of a new product before its debut. In this case it's the 2019 Jeep Cherokee. Jeep hasn't released all the details on it, but we can see a number of exterior changes from the official images. The biggest change is one we've been expecting: the merging of the current Cherokee's split headlights into single units on each side. The result is a more conventional nose that has a closer familial resemblance to other Jeeps such as the Compass and Grand Cherokee. The rest of the front bumper and grille also look a bit softer and rounder, but there's still a hint of the wedge-y pointy look of the previous generation that helps keep the crossover immediately identifiable as a Cherokee. The other major change is at the rear. The big slab of a rear hatch is broken up now with the license plate mounting position, which makes the tail look much less bulky. Naturally the bumper was also redesigned with a faux skid plate to fill up the space left by the license plate. As for the middle of the crossover and the interior, there are no noticeable changes. Jeep hasn't revealed anything other than these images, so we'll have to wait until the full debut in January to find out about any mechanical changes. Jeep's press release does hint at more efficient powertrain options, so there could be some updates to the transmissions or engines. Related Video: Featured Gallery 2019 Jeep Cherokee Image Credit: Jeep Detroit Auto Show Jeep Crossover SUV