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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2018 Jeep Wranglers: Here's how much more they could cost you

The 2018 Jeep Wranglers were the stars of the L.A. Auto Show last week. And now further details about the lineup and its prices seem to have emerged from L.A., in the form of documents shared by a JL Wrangler Forums member. DrPerez07 passed along an information sheet he says was provided by FCA to its dealer reps at the show, and here is how he breaks down the price increases it may reveal: 2-Door JL Sport - $26,195 ($2,200 more than 2017 JK) Sport S - $29,095 ($2,100 more than 2017 JK) Rubicon - $36,395 ($2,750 more than 2017 JK) 4-Door JLU Sport - $29,995 ($2,100 more than 2017 JKU) Sport S - $33,195 ($2,100 more than 2017 JKU) Sahara - $36,995 ($2,700 more than 2017 JKU) Rubicon - $40,195 ($2,750 more than 2017 JKU) (These prices would seem to not include a destination charge.) As you can see, the Rubicon's base price crosses the Rubicon of $40,000 for the first time. And these prices seem to allay some confusion and concern among forum members regarding a recent forum post in which a Sahara test vehicle was photographed in the FCA HQ parking lot with a window sticker showing a "base price" of $45K. DrPerez07 built this first spreadsheet to clarify some garble that you can see in what he says was the actual document, which follows. Finally, DrPerez07 passes along documents that he says were given to him by a Jeep rep, which break down wheel options, engine options, horsepower and other specs, and a general rundown of what's new on the new models. He also says the rep told him that, interestingly despite the use of some aluminum body panels, the whole JL lineup, with the exception of the Rubicon, weighs more than their JK predecessors. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon: LA 2017 View 17 Photos Image Credit: Drew Phillips / Autoblog Auto News Rumormill Jeep FCA jeep wrangler jl jl wrangler forums

2017 Jeep Grand Cherokee spied looking refreshed

Jeep is preparing another facelift for the Grand Cherokee. Spied here undergoing testing, the updates to the upscale SUV look like they'll be fairly limited in scope. The current WK2-generation Jeep Grand Cherokee was introduced in 2010 as a 2011 model, replacing the round-eyed WK model that had been around since 2005. It underwent a mild update last year and is now gearing up for another round. This refresh appears to have a new front fascia with wider-spaced grille slats, and though hidden from view, will likely incorporate a restyled bumper with new fog lights. Expect some revisions inside the cabin to accompany the new face, and some updated engines, too. The current base model's 3.6-liter Pentastar V6 is anticipated to offer more power and get better fuel economy, plus offer flex-fuel capability. Of course, the 5.7-liter Hemi V8 will also likely be offered, and if we're lucky, an even more powerful SRT performance model, too. The updated JGC is expected to arrive in the first quarter of the new year. Jeep will be marking its 75th anniversary then, so expect some special editions of this and other models in the portfolio to arrive in true Jeep style. In the meantime, you can check out the spy shots in the gallery above. Related Video: