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2017 Los Angeles Auto Show Recap Livestream

Autoblog editors discuss the highlights of the 2017 Los Angeles Auto Show. The Jeep Wrangler and Chevy Corvette ZR1, were huge stars, but more mainstream SUVs like the Hyundai Kona, Subaru Ascent, Nissan Kicks and Lincoln Nautilus were also significant. Editor-in-Chief Greg Migliore and Senior Editor John Beltz Snyder discuss the latest from L.A. LA Auto Show Jeep Subaru SUV Videos 2017 LA Auto Show

We test the latest Easter Jeep Safari off roaders in Moab

The Easter Jeep Safari began as a play for tourism: in 1967 the Moab Chamber of Commerce invited "the Jeeping community" to ride a single trail on the Saturday before Easter. The attendees were mostly members and friends of the Chamber of Commerce. Now, 52 years later, the nine-day Safari takes place on more than 40 trails and lures thousands of Jeepers, who put on one of the biggest and best modified Jeep shows in the world. Cue the designers at Jeep and Mopar, who mastermind new ideas every year for what a modified Jeep could look like, with inspiration from the experiences they have and the mods they see at the Safari. We flew to Moab to drive the seven newest concepts, and start the recap with the disappointments: The B-Ute and the 4-Speed, but only because we couldn't drive them. Before the day had properly begun, those two designer treats had tapped out. The Renegade – internally codenamed B Utility, hence the "B-Ute" name – always feels like The Little Engine that Could when placed next to its halo Wrangler brother. In addition to the cosmetic changes, designers put the arcane caption "Lt. Jenkins" above "FWD1337" (explanations of those two memes here and here). The B-Ute would have been nice to drive if for no other reason than shouting "Leeeroy Jenkins" all around the course. View 16 Photos We rued missing out on the 4-Speed. The blue wonder is the third of a conceptual trio called "The Lightweights," focused on nimble trail handling provided by weight savings. The first of the Lightweights, the 2011 Pork Chop concept, cut 900 pounds from a standard Wrangler Sport. The 2013 Stitch concept lopped 1,100 pounds. The 4 Speed omits 900 pounds. Jeep brought both earlier concepts, and they were revelations. The Stitch was a throwback to stripped-out Dukes-of-Hazard-style Jeep romping. Round vents at the edges of the instrument panel act as side mirrors, Fiat Abarth seats grip occupants, the lemon-hued bikini top sewn from a transparent welding curtain bathes the cockpit in yellow light. Daisy Duke drove a 1980 CJ-7 that had 87 horsepower to move 2,700 pounds. The Stitch weighs about 3,200 pounds, but gets 290 hp. The Stitch skimmed over rocks and floated over sand, so light on its feet that Jeep lead designer Mark Allen told us the 35-inch Mickey Thompson MTZ tires were inflated to a mere 3 psi. The 4-Speed concept's pretty close to the Stitch weight thanks to carbon bits and lighter four-cylinder engine.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.