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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Junkyard Gem: 1983 Jeep DJ-5L Mail Dispatcher

When it comes to putting mail in boxes, a simple and reliable vehicle works best. Say, a zero-frills steel box on wheels, with right-hand-drive, a fuel-efficient four-cylinder engine, no-hassle automatic transmission, sliding doors, and a big mail-sorting table instead of a passenger seat. That's what the AM General Mail Dispatcher DJ-5 was all about, and these bouncy little trucks were everywhere for decades. Here's a late-production example, still in USPS colors, spotted in a Denver-area self-service wrecking yard. Neither snow nor rain nor heat nor gloom of night stayed this courier from the swift completion of its appointed rounds. Note the "Sonic Eagle" USPS logos on the doors; this became the official USPS logo in 1993, nearly a decade after the final Jeep DJ-5s were built. Plenty of these trucks stayed in service into our current century, and a few are still being used by private mail-delivery contractors in rural areas. During the American Motors era of Jeep DJ production (1970 through 1984), a bewildering assortment of engines went into postal Jeeps. This is a 2.5-liter GM Iron Duke four-cylinder; before that, DJ-5s came with Audi power (more or less the same engine used in the Porsche 924, in fact), AMC straight-sixes, and Chevy Nova four-cylinders. The 1984 DJ-5Ms ran the AMC 2.5-liter four-cylinder. The earliest DJs were equipped with three-speed manual transmissions, but the American Motors-built postal-delivery versions all had automatic transmissions. This one has a three-speed Chrysler Torqueflite A904, a weird engine/transmission combination that should help you stump your friends during car-trivia debates. Check out the ultra-bare-bones heater/ventilation controls! These trucks were badged as AM Generals, not Jeeps (I couldn't find a single Jeep label anywhere on this one), just like the original HMMWV. However, you'd have to be a real hair-splitter to refer to this as an AM General DJ-5 instead of just Mail Jeep or Jeep DJ-5. Next time you complain about your subcompact rental car lacking driver-comfort features, consider this vehicle. I had a few high-school friends who owned DJ-5s, back in the early 1980s when they were available for a couple hundred bucks at government-surplus auctions. The first thing civilian DJ-5 owners always did was tear out the mail-sorting table and replace it with a random junkyard bucket seat (or an aluminum lawn chair). These trucks were very noisy, very bouncy, and very slow, but they always ran.

Millionth Jeep Wrangler JK to roll off line this morning

According to a report on the Chrysler Communications Facebook page and one fairly grainy image of the production line, at around 11:00AM Eastern this morning, the one-millionth Jeep Wrangler JK will roll out of the company's Toledo assembly plant.
The third-generation or "JK" Jeep Wrangler has been around since the 2007 model year, and has obviously been more popular than ever. With a greater than ever number of trim levels, two-door and four-door Unlimited models and hardy off-roading Rubicon packages, the JK offers more to choose from than ever for those looking for something in a traditional Jeep. In fact, with the modern 3.6-liter Pentastar V6 powering it, the 2012 model year saw more than 140k Wrangers sold here in the US; the best-ever figure for the model.
With a model refresh due out for the Wrangler in 2015 (along with the likely addition of a diesel engine option), we expect that sales will continue to roll right along, too.