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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

The Jeep Wrangler is finally getting modern headlights for 2017

Some of Jeep's headlights leave a lot to be desired – namely light output. In particular, the halogen lamps on the Wrangler and Cherokee have been called out by the IIHS as among the worst on the market. Things should improve for 2017, as Jeep is addressing the sorry illumination by adding LED or HID headlight options for the Wrangler, Cherokee, and Renegade. Thank heavens (or, you know, the IIHS for upping its lighting requirements). In the Wrangler's case, the decision to develop an LED for a single model year of the JK before its replacement arrives – or two if you count the extended run of the current model alongside the new one – might seem strange, but we aren't complaining. The current headlights are one retro cue that sorely needed eradicating, plus this almost guarantees LEDs for the next-gen model. Any 2017 Wrangler can be equipped with the new LED headlights and fog lights – the LED lighting group will be optional on the Sport and Sport S, and standard on Sahara and Rubicon. The Cherokee is a slightly different story – HID headlights are currently optional on that model's Limited and High Altitude trims and standard on the range-topping Overland. Next year, the brighter, more focused lamps will be standard on everything but the base Sport model, where they'll be optional. For the wee Renegade, meanwhile, HIDs are a "late availability" option as part of the safety and security group on Latitude, Limited, and Trailhawk trim levels. If you want a 2017 Renegade Sport with the better lights, though, you're out of luck. Jeep hasn't announced pricing for its 2017 offerings, so we don't know what sort of premium the LED and HID headlamps will add. We just know that whatever the price, it will be worth it. And you can bet each unit will have some sort of Easter egg Jeep design detail on it. Related Video: Featured Gallery 2017 Jeep Wrangler and Wrangler Unlimited View 14 Photos Related Gallery 2017 Jeep Cherokee View 54 Photos Related Gallery 2017 Jeep Renegade View 49 Photos News Source: JeepImage Credit: Jeep Jeep Crossover SUV Off-Road Vehicles headlights jeep renegade

Jeep Wrangler 4xe, new Honda Civic and EV infrastructure | Autoblog Podcast #677

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Yahoo Finance Senior Producer/Reporter Pras Subramanian. They start things off by talking about what they've been driving, including the Jeep Wrangler 4xe, Chevy Bolt EUV, Nissan 370Z Nismo and Mitsubishi Eclipse Cross. They discuss the reveal of the next-generation Honda Civic, opine about the Mercedes-AMG One hybrid supercar, talk about EV charging infrastructure and reminisce about the Hyundai Genesis Coupe. Finally, they reach into the mailbag to help a listener pick a used grand tourer. Autoblog Podcast #677 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving:2021 Jeep Wrangler 4xe 2022 Chevrolet Bolt EUV 2020 Nissan 370Z Nismo 2022 Mitsubishi Eclipse Cross News 2022 Honda Civic revealed Mercedes-AMG One spy photos Green infrastructure Why the gas stations of the future might not include EV chargers — yet Ultium Charge 360 Used Vehicle Spotlight: 2010-2016 Hyundai Genesis Coupe  Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: