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Final Toledo Jeep decision may have nothing to do with city's efforts

Toledo, OH is doing all that it can to keep production of the Jeep Wrangler in its boundaries, but the biggest issue facing the plant may be insurmountable, no matter how desperately the city wants to keep the Wrangler local. The Wrangler is built in a rather interesting manner at the Toledo Supplier Park: Fiat Chrysler only handles the very final assembly of each vehicle, while two other companies, Kuka, a German firm, and Hyundai-Mobis, a member of the sprawling Hyundai empire, produce the body and chassis, respectively. The vehicles are then transferred over to the FCA part of the park, where they're painted and completed. This was, as The Detroit News explains, a convenient arrangement back in 2006 when the supplier park opened. Chrysler, which was still owned by Daimler at the time, arranged for Kuka and Mobis to handle production, saving it a huge sum of money. Both suppliers own their own machinery and buildings and employ their own workers. Now that FCA is a relatively healthy entity, though, there's not a lot of need to be sharing profits with two other companies. "What [FCA boss Sergio Marchionne] would like is to have the advantages of high-capacity utilization, owning that capacity and taking advantage of that for himself versus having a supplier doing some of the things his competitors do internally," David Cole, chairman emeritus at the Ann Arbor, MI-based Center for Automotive Research, told The News. "It really adds another level of complexity to the situation." While Sergio Marchionne is a man that generally gets what he wants, it seems unlikely that either Mobis or Kuka would give up their role quietly. According to Jon Zapf, Mobis North America's chairperson for UAW Local 12, the company "definitely wants to maintain their part of this production process." According to The News, Jeep is likely to announce the location of next-generation Wrangler production in June. Expect to hear much more on this one in the coming months.

2017 Jeep Model Year Preview and Updates

This will be a huge year for Jeep, with the introduction of an all-new compact Compass crossover - pictured above - taking place in November, 2016 at the Los Angeles Auto Show, and the pending introduction of an all-new Wrangler later in the calendar year. Not all Jeep products are Trail Rated, but those models will get the most marketing attention. CHEROKEE: Jeep's midsize crossover receives a mild refresh as it makes its way from assembly in Toledo, Ohio to a retooled plant in Belvidere, Illinois. Most of the Jeep feature updates are directed to the Cherokee Trailhawk, which receives heated/ventilated front seats covered in Nappa leather, a power eight-way driver's seat, Keyless Entry 'n Go and remote start. An upscale Overland trim adds a Heavy Duty Protection Group and Trailer Tow Prep packages. COMPASS: This all-new 'global' compact SUV will be built and sold around the world. Sitting atop FCA's 'small wide 4X4 platform' (like the newish Renegade), the Compass offers a more substantial presence than the smaller Renegade, while promising to be more maneuverable and responsive – at least with comparable four-cylinder power – than the larger Cherokee. Expect the 2018 Compass to arrive in Jeep showrooms by midyear. GRAND CHEROKEE: The Trailhawk, with up to eleven inches of ground clearance, best-in-class towing and a crawl ratio of 44.1:1, is revived, three new exterior colors are added, and the front fascia on all '17 Grand Cherokees is tweaked. For those wishing to reach the Summit, Jeep's Grand(est) Cherokee offers an upgraded interior, 'high' style. PATRIOT: At the tail end of its product cycle, the Patriot is unchanged. Of continued interest to Jeep enthusiasts is its genuine off-road credibility, propelled by the Patriot's Freedom Drive II off-road package. This includes a second-generation CVT2L (CVT transmission with low range), skid plates and a more offroad-centric wheel/tire combination. RENEGADE: If you're a traditional Jeep enthusiast you'll wonder why anyone would consider a Renegade. And if you're a new Jeep enthusiast you'll wonder why anyone would disregard this popular Jeep introduction. Still new to the showroom, in 2017 Jeep introduces two new trims: the offroad-oriented Deserthawk and attitude-oriented Altitude.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.