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Automotive News Recap for the week of 9.2.16 | Autoblog Minute

A look back at the week in automotive news, including spy shots of the next-gen Mercedes-Benz GLE SUV, and a look at the 2017 Jeep Grand Cherokee Trailhawk that is soon to hit dealers in the United States. Jeep Mercedes-Benz Autoblog Minute Videos Original Video mercedes-benz gle trailhawk

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2018 Jeep Wrangler interior revealed with retro touches and bright colors

Easily one of the weakest points of the current Jeep Wrangler (and most past ones for that matter) is the bleak, black plastic interior. Now, thanks to a pair of images from Jeep we get our first unobscured look at the new Wrangler's interior. And thanks to some retro cues, it's a much brighter and more cheerful place. As expected from spy photos, the dashboard's main design features are simple, flat body-color panels positioned in front of the driver and passenger. They harken back to the painted metal dashboards of vintage Jeeps, and at the same time bring a splash of color and contrast to what would otherwise be a plain, average interior. In fact, it's the same strategy used by both the Fiat 500 and Volkswagen Beetle. There's more metal-finish trim around the switches that advance the bright look, too. The whole dash is flatter, with things like the grab handle mounted flusher. Everything has a more geometric, crisp shape, with each bank of buttons featuring beveled borders. At the top of the dash is a big touch screen for infotainment. It's possible lower-trim levels will have head units with smaller screens and some more buttons, but at least on this model, it's all about the touchscreen. There are volume and tuning knobs lower, though. This is also where the various climate controls are found. The instrument panel gets a sharp-looking center screen, too, and the analog dials have been reduced from four large units down to two on either side of the screen. Below the climate controls are the window switches, power outlet and media inputs. At the very bottom we find switches for off-road features, indicating that this is probably a Rubicon model. A switch to the left surrounded by red accenting controls the front and rear differential locks, and in the middle is a button for disconnecting the anti-roll bars for greater articulation. On the right are four generic buttons that seem like the auxiliary toggles in the F-150 Raptor, so they should be able to connect to lights, a winch, and other aftermarket accessories. Jeep still hasn't revealed any other details on specifications or pricing. That information will be released on November 29 during the Wrangler's official reveal at the L.A. auto show. We expect it to only offer a V6 at launch with either a manual transmission (shown in the images) or an automatic, with the turbocharged four-cylinder engine coming later. Related Video: