2012 Jeep Liberty Sport on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Abandoned Jeep found under twenty feet of snow in Donner Pass

You guys have heard of Donner Pass, right? The dreaded mountain pass in the northern Sierra Nevadas out in California where an ill-fated group of mid-19th century pioneers got lost and fell to cannibalism to survive? Of course you have. Well, it seems that the pass has claimed another victim. It's not a pack of overly-optimistic farmers from Illinois this time, but a sad and lonely Jeep Cherokee. Last Thursday, the California Highway Patrol base at Truckee, California, posted a picture of the rear end of a forlorn-looking XJ with a mangled rear end buried under a veritable mountain of snow and ice. Discovered by a CalTrans truck-mounted snowblower around Serene Lakes near Donner Summit, a CHP representative told Jalopnik they believe the old white XJ has been sitting there since the beginning of winter. More than twenty feet of snow and ice are piled atop the Jeep, a winter's worth of snowplow leavings. Thankfully, the CHP found no bodies or anything else untoward in the XJ when they were arrived. CHP Truckee suggested that the Jeep's owner left it there, perhaps after a breakdown, and left it when successive layers of snow and ice entombed it. Since it's not blocking traffic and doesn't pose a safety hazard, CalTrans decided to leave the Jeep where they found it. The XJ's owner hasn't been identified yet. Hopefully they're not in too much of a hurry to get their Jeep back, because that thing isn't moving until late spring at the earliest. Related Video: News Source: CHP - Truckee, Jalopnik Auto News Weird Car News Jeep SUV snow

Chrysler highlights Mopar lineup for SEMA

SEMA is all about aftermarket parts, and in Auburn Hills that all comes down to one name: Mopar. After having previewed its lineup for this year's Vegas tuner expo earlier this month, Chrysler has now revealed what may not quite be its full dossier of modified show cars, but a good portion of them.
All told Mopar is preparing 20 vehicles for display at SEMA this year. Among them you'll find the Ram Sun Chaser, a 1500 Quad Cab show truck kitted out in two-tone orange and black paint, a roof rack for surfboards, onboard shower and convertible tailgate. The white Fiat 500L is called the Adventurer and is modified for a more rugged look that could hint at the upcoming crossover version. The Jeep Cherokee Trail Carver upgrades on the Trailhawk package with everything from roof basket to rock rails. To counterbalance the off-roaders, there's also a modified Chrysler 300S with a deep black paint job, special grille, Varvatos-edition wheels and more.
All four concepts details so far have Katzkin interiors as well, and there's also an unspecified Dodge Durango with a storm-trooper look in the gallery above. But for more details on what Mopar has installed on the Ram, 500L, Cherokee and 300, you'll want to delve into the press release below.