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NHTSA investigating 2015 Jeep Cherokee after new owner's total-loss fire [w/video]

The National Highway Traffic Safety Administration has opened a Preliminary Evaluation into the 2015 model year Jeep Cherokee after a single example caught on fire in California. This investigation will decide the cause, scope and frequency of this possible problem and will decide whether a recall is necessary for 50,415 potentially affected examples. According to Automotive News, the Cherokee's owner only purchased the CUV about two days before the fire, and it had been driven less than 100 miles. The new buyer reported parking the Jeep, and noticed a smell like smoke. Shortly after, the vehicle was consumed in flames. There were no injuries, but much of the incident was captured on video. NHTSA is also trying to decide whether another report is related. In this case, a driver noticed smoke under the hood of a 2015 Cherokee with just 45 miles on it, while driving at 60 miles per hour. According to the complaint to the agency, "the vehicle was not diagnosed or repaired," but FCA was notified. Read below NHTSA's announcement of the Preliminary Evaluation. CBS News 8 - San Diego, CA News Station - KFMB Channel 8 INVESTIGATION Subject : Engine compartment fire Date Investigation Opened: JAN 13, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15003 Component(s): ENGINE Vehicle Make Model Model Year(s) JEEP CHEROKEE 2015 Manufacturer: Chrysler (FCA US LLC) SUMMARY: The Office of Defects Investigation (ODI) has received one complaint (VOQ) of engine compartment fire in model year (MY) 2015 Jeep Cherokee vehicles alleging a severe engine compartment fire incident resulting in a total vehicle loss (VOQ # 10672201). The consumer alleges that the entire vehicle was engulfed in flames approximately 20 feet high within seconds of parking the vehicle. The complaint alleged white smoke coming from under the hood immediately after parking the vehicle and while the ignition is off. In addition, ODI has identified field report data submitted as part of Early Warning Reporting that relate to the alleged defect. A Preliminary Evaluation has been opened to assess the cause, scope and frequency of the alleged defect. The following VOQ numbers are associated with the issues discussed in this opening resume: 10670034, 10672201.

Jeep Grand Wagoneer, Deserthawk and plug-in models coming soon

BOLOCCO, Italy — Today at FCA's Italian proving ground, Mike Manley rolled out the roadmap for Jeep's next five years. Manley has been in charge of Jeep since 2009 and has helped boost sales to more than 1.5 million units globally thanks to the success of models like the Cherokee, Grand Cherokee and Wrangler and submodels like the Trailhawk and Trackhawk. Well, there's more on the way, including new sand-prepped Deserthawk models, the return of the Wagoneer and Grand Wagoneer nameplates, and electrified versions of every model by 2021. While the plan for these next five years is a little less firm than the last one, it does provide the American automaker with some flexibility and breathing room. If you'll remember, by 2018 we were already supposed to have a new version of the Grand Cherokee as well as the premium Grand Wagoneer. Both of those are still coming, just not as soon as Jeep had hoped. Additionally, by 2022 Jeep plans to roll out two new three-row SUVs, new versions of the Renegade and Cherokee as well as the long-awaited Scrambler pickup. All in, Jeep plans to launch two models per year by 2022. That includes eight plug-in hybrids for the North American market. We saw one of the first Wrangler PHEVs at today's presentation. There are also plans to have a Level 3 autonomous vehicle on the market by 2021. Jeep will double down on its heritage, arguably one of the biggest things the brand has going for it. Its rugged image has helped boost sales in a market already clamoring for utility vehicles. By the end of 2018, FCA expects 1 in every 17 utility vehicles sold worldwide to wear a Jeep badge. The ratio should be even better for 2019. Related Video:

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.