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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

New York Auto Show Special with the Ram REV, Kia EV9 and more | Autoblog Podcast #775

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They start off with what it was like to be at the New York Auto Show, then provide analysis on all the big reveals. The big reveals touched on include the 2025 Ram REV, 2024 Kia EV9, Genesis GV80 Coupe Concept, 2024 Hyundai Kona variants, 2024 Subaru Crosstrek Wilderness and 2024 Jeep Wrangler. They also touch briefly on some non-NY news with a refresh of the Mercedes-Benz GLS-Class. Lastly, the two discuss the cars they've been driving, including the 2023 Mercedes-AMG EQE and our long-term Toyota Sienna minivan. Autoblog Podcast # 775 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown NY Auto Show 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range Kia EV9 targets 300 miles of range, U.S. production at NY Auto Show Genesis GV80 Coupe Concept is coming to reality 2024 Hyundai Kona Electric and gas variants revealed with full specs at NY Auto Show 2024 Subaru Crosstrek Wilderness takes the hatchback to literal new heights 2024 Jeep Wrangler reveals more tech, refinement — and a cheaper 4xe News 2024 Mercedes-Benz GLS-Class gets a light update What we're driving 2023 Mercedes-AMG EQE Long-term 2023 Toyota Sienna Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range

2018 Jeep Wrangler four-cylinder fuel economy revealed

Fuel economy numbers for the 2018 Jeep Wrangler with the turbocharged 2.0-liter four-cylinder have finally been announced by the EPA. In the city, the two-door model gets 23 mpg, and the four-door Unlimited gets 22. Highway fuel economy for the two-door is 25 mpg and 24 for the four-door. Combined for the two-door and four-door is 24 and 22 respectively. These aren't Prius numbers, but they do make the four-cylinder Wrangler the most efficient version of the off-roader so far. The rest of the Wrangler range with V6 power gets 20 mpg combined, with the exception of the manual four-door, which gets 19. The most efficient V6 models in the city are the automatic models, which, regardless of length, get 18 mpg. On the highway, the best V6 is the manual two-door, which manages 25 mpg, and only loses 1 mpg in the city to the automatic. The question is, is the improved fuel economy worth the price premium of the four-cylinder? The automatic-only four-cylinder engine is an extra $1,000 over a V6 automatic, and $3,000 over a V6 manual. And when looking at the annual fuel cost estimates at fueleconomy.gov, you might only save $50 to $100 each year. The problem being that, while it's more efficient, it also demands premium fuel that the V6 doesn't. So it could be quite a while before the upfront cost is recouped. But if you want a Wrangler that's a little nicer to the planet, it's probably the way to go, plus you get an extra 35 pound-feet of torque over the V6, even if it means sacrificing nearly 20 horsepower. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.