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2019 Jeep Wrangler Moab order guide reveals plush, spendy trim

At the end of last year, members at the JLWrangler Forum first discovered a Moab sticker kit in the Fiat Chrysler parts catalog. A few weeks ago, the same forum found a Moab edition 2018 Wrangler near FCA HQ. The previous JK series Jeep Wrangler offered a Moab edition, based on the Sahara platform, but priced and positioned between the Sahara and Rubicon trims. JLWrangler Forum members have now found the order guide for the new Moab edition, showing the same build philosophy but a bigger price. Only available on the four-door Unlimited bodystyle with the 3.6-liter V6 and eight-speed automatic, the option is said to retail for $51,200 before a $1,495 destination fee. That's $52,695 out-the-door. That puts you at $8,200 over the price of a Rubicon with the eight-speed automatic, but the Moab has a different aim. As Jeep's website says, the Sahara targets those who want "a clean, polished look that's at home wherever you take it," whereas the Rubicon is for those who need to get an extreme kind of dirty. The Moab shoots the middle, going after Sahara buyers who want their additional premium equipment wrapped in real-deal rugged looks. To work that effect, outside there'll be the dual-vent Rubicon hood, LED lighting, a steel front bumper, black tow hooks front and back, a body-colored hardtop, and Mopar rock rails. The order guide lists hood decals, which would be a new item for the vented Rubicon unit. The Moab sits on 17-inch, low-gloss black Rubicon-style wheels instead of the standard 18-inch polished aluminum wheels with Tech Gray spokes, and 33-inch BFG Mud Terrain KM2 tires. That tire choice is novel, because Rubicon comes on 33-inch BGF ALL-Terrain KO2s. The Selec-Trac 4x4 system pairs with the Anti-Spin limited slip differential, both of them normally options on the Sahara. Inside there'll be the 8.4-inch Uconnect infotainment system piped through a nine-speaker Alpine audio system. Comfort treats include keyless entry and remote start, Mopar hardtop headliner, leather seats and leather interior group, and an auto-dimming rearview mirror. Jeep throws in blind-spot monitoring with cross-path detection and the ParkSense parking assist, and for a adventurous touch, there are Mopar all-weather floor mats. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.