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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep Patriot replacement adopts tiny Grand Cherokee styling

After almost a year out of the spotlight, we've finally snagged our second set of images of Jeep's new CUV. Set to replace both the Patriot and Compass, these latest images reinforce what we originally thought about Jeep's newest model – it's a baby Grand Cherokee. These 15 images provide the best look yet at the new sheetmetal, details, and interior. Starting with the skin, it's like Jeep's designers scaled down the Grand Cherokee's profile to fit on the new crossover's stretched Renegade platform. The headlights, grille, and taillights looked like shrunken items from Jeep's flagship crossover, too. This is good news – even after its 2011 facelift the Compass was a homely little thing, and the Patriot was boxy at a time when CUVs were going for smoother, more aerodynamic lines. Jeep's new CUV is avoiding those mistakes by aping one of the company's most popular designs. Only the driver's seat, steering wheel, and center stack appear in the interior images, so we can't tell how the stretched chassis impacts rear-seat legroom compared to the Renegade/Fiat 500X. But in front, it looks like a Jeep – FCA's corporate steering wheel and HVAC controls are present and accounted for, but the usual touchscreen display looks bigger the expected 8.4-inch unit. That could just be the camera angle playing tricks on our eyes. We can't make any judgments about the material choices, but we'd expect quality to be on par with the larger Cherokee. Under hood, our spies report that FCA's nine-speed automatic will be the only transmission choice. FCA will call on its new 2.0-liter, Hurricane four-cylinder engine, the spies claim, but we also expect the less powerful 2.4-liter, four-cylinder from the Renegade and Cherokee. Apparently, production will begin by the end of the year. Short of a shotgun launch immediately after a Detroit debut, that virtually guarantees a debut in Los Angeles (or possibly Paris). Related Video: Featured Gallery Jeep C-Segment CUV: Spy Shots View 15 Photos Image Credit: CarPix Spy Photos Jeep Crossover Off-Road Vehicles jeep compass jeep patriot

First Jeepster prototype spotted with final, boxy form

The long-awaited baby Jeep is getting closer to production, as evidenced by these spy photos. Previously, the only images of the so-called Jeepster saw it wearing a Fiat 500L body (see below), while this new batch of photos show hefty amounts of camouflage. How is that better? Well, it's very likely there's a production body hiding under all that cladding.
While picking out styling details is virtually impossible thanks to all the camo, as our spies point out, this gives us a very sound idea of the Jeepster's final size. It's small, although we'd argue that it's only slightly smaller than the current Jeep Patriot, based on the images of the newest Jeep sitting in front of an Alfa Romeo Giulietta.
As we reported previously, this little bambino will be built on a Fiat platform, but the styling should be uniquely Jeep - likely to include a somewhat vertical seven-slat grille and round headlights. We can expect to see a production Jeepster, if that ends up being the actual name (Latitude has been rumored, although as that's traditionally a trim level, we imagine there'd be some confusion), when it debuts at the 2014 Geneva Motor Show.