2009 Jeep Liberty Sport 4x4 on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

New Jeep Wrangler caught nearly uncovered

Finally, after months of seeing Wrangler prototypes carefully covered up, we get a look at some prototypes with the bare minimum of camouflage. Starting from the front, the fascia looks just as it did in previously leaked images. In contrast to the outgoing model, the trademark grille slots are now taller, stretching nearly to the top of the grille surround. The headlights also intersect with the grille slots, resulting in slightly pinched slots at either end. Aside from the grille, we can get a clear view of the new horizontal, fender-mounted turn signals and the traditional exposed hood latches. Moving along the SUV, we find hinges at the base of the windshield, which seems to confirm that you'll still be able to fold it down for maximum wind exposure. And, as we've seen before, the doors have exposed hinges that indicate the doors can come off, too. We can also see that the Wrangler will be offered with both contrasting black plastic fender flares, and with body-colored versions. But unlike past models, the body-colored examples aren't completely painted, leaving a black strip along the edges. Interestingly, the fender vents seen on another fully exposed example of the Wrangler don't appear to be present on these prototypes. They could be covered, or they may be an optional appearance item. At the back, we now get to see the Wrangler's new taillights, which are LED units with an I-beam shape. The exposed gas filler cap is now gone, in favor of a permanently attached filler door. Both the license plate mount and rear window wiper have been moved, too. The license plate now mounts to the bumper, and the rear wiper hides at the base of the rear window behind the spare tire. The rear bumper also gets some red lenses that could simply be reflectors, or possibly rear fog lights. As previously reported, the new Jeep Wrangler is expected to make its debut at this year's LA auto show, with the first deliveries arriving to dealers not long after. It will be available with either a four-cylinder or V6 at launch, with a diesel coming later, and the truck sometime after that. Other new features to the Wrangler could include a roof with power sliding panels, and full-time four-wheel drive. Related Video:

Stellantis and Foxconn's new joint venture will focus on connectivity

MILAN — Carmaker Stellantis and TaiwanÂ’s Foxconn announced plans to develop a jointly operated automotive supplier focusing on technology to make vehicles more connected, including artificial intelligence-based applications and 5G communications. Stellantis CEO Carlos Tavares said the services that will be developed through the tie-up “will mark the next great evolution of our industry,” alongside fully electrified and hybrid powertrains. The deal brings together Stellantis, the worldÂ’s 4th-largest automaker formed this year by the merger of Fiat Chrysler Automobiles and PSA Peugeot, and Foxconn, a major supplier of iPhones. The companies said the venture would focus on such services as infotainment, the integration of telecommunications and computer systems, artificial intelligence-based applications, 5G communications, e-commerce channels and smart cockpit integration. The companies announced a non-binding memorandum of understanding to form a 50-50 joint venture called Mobile Drive, which will be based in the Netherlands and function as an automotive supplier also to other carmakers. The new venture will combine advanced consumer electronics, Human-Machine Interfaces (HMI) to create new services “that will exceed customer expectations,” the companies said in a release. “Customers today and, in the future, demand and expect ever-increasing software-driven and creative solutions to connect the drivers and passengers with the vehicle inside and out,Â’Â’ Foxconn Chairman Young Liu. Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot 5g Connectivity Stellantis Foxconn