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2018 Jeep Wrangler Rubicon Alaska Cannonball | 14,000 miles to Deadhorse and back

I've never delayed big adventure long enough to fill a bucket. But I do have a bucket item that dates to 1992: drive from Deadhorse, Alaska, to Tierra del Fuego, Argentina. Twenty-six years later, it's time. But first, I needed a vehicle. And a Jeep Wrangler was not my first choice. Growing up as a kid in the Midwest, I loved Jeeps. But around 10 years ago I went on a camping trip to Death Valley with a colleague, testing the early JK Wrangler against the competition. By the end of it, I couldn't justify the ergonomic and physical punishment for the admittedly massive capability. So two years ago, I bought a 1994 Toyota Land Cruiser project truck to make the journey. I paid too much, and the Cruiser revealed itself to be not a garage project, but the Manhattan Project. I took this as a good omen. Adventure begins in the deep end, so why wait to get there? During a break from discovering enough gremlins to reboot the movie franchise, I had dinner with Jeep's West Coast PR guy. I mentioned my plans for a six-month overlanding trek to Alaska. He said, "You know, we've got a new Wrangler coming out — that might be a good test of the chassis." My outside voice said, "That would be interesting." My inside voice said, "Hmmm." Anything's possible after 10 years, right? I might like it. Might. Many plans have gone awry on the way to this moment. It's taken more than a year to lock in a start date, because Jeep couldn't spare a Wrangler Rubicon. Everyone else in America keeps buying them. A suitable Wrangler was found eventually, but now the deed had to be done in three months, not six. What was going to be a comfortably-paced, backwoods roll up to Alaska and back has turned into the Rubicon Overland Cannonball. I know 14 weeks is plenty of time to drive to the Arctic and back. (Tierra del Fuego is officially off the itinerary.) However, the point of this trip is to fit in as much dirt, as many bucket-list trails, and all the wild America possible. That means my route's about 14,000 convoluted miles of criss-crossing the country in all the cardinal directions. And that's assuming everything goes to plan. Until last week, I was doing this trip with a friend from college who lives in Marietta, Georgia. He was the photo/video guy. Then he had a medical emergency, so the only trip he's taking is to the OR and rehab. Now I'm going by myself, and I think it's important to point out that I have no idea what I'm doing. That isn't modesty, that's truth: zero clue.

Jeep lays out 5-year plan, including rebirth of Grand Wagoneer and new C-segment offering

Fiat Chrysler CEO Sergio Machionne presented a five-year plan for the company brands this morning, with Jeep first up on a long day of presentation. Jeep's head honcho Michael Manley wasted no time in laying out what the foreseeable future will look like for what he calls the "lead global brand" of the company.
Big goals for the next half-decade will include expanding the lineup from five nameplates built in one country, to six nameplates build in six countries. That expansion of models will include both a three-row competitor, and, of course, a small vehicle to slot below Cherokee. The company is also seeking to add a whopping 1,300 dealers over the next few years, to sell all this new metal, and has an aggressive goal of doubling Jeep sales by the time 2018 rolls around.
As expected, that first salvo from the off-road brand will be the debut of the much ballyhooed Renegade small crossover in the third quarter of this year. Jeep has already designated that Renegade will get refreshed for the 2017 model year, as well.

Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.