2006 Jeep Liberty Sport Sport Utility 4-door 3.7l on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Wrangler: The iconic off-roader, with new innovations

AUBURN HILLS, Mich. — The Jeep Wrangler has a spirit, and Mark Allen is one of its keepers. That's why the 2018 edition still has a fold-down windshield, despite the reality that even the most die-hard Wrangler owners seldom use it anymore. The folding screen dates to the origins of the Wrangler, when Willys were sent to Europe during World War II. The reasons: "The windshields folded down for shipping — and the guy in the back with the howitzer," says Allen, the longtime Jeep design boss. Delivered in 2017 in the FCA Design Dome, the line comes across as a quip, but it's historically dead on. It's through this lens that Allen and the rest of the Jeep designers and engineers devised the modern successor to a primitive military vehicle. The windshield folds down in minutes with the turn of four bolts on this new generation, the JL. It takes about 90 minutes and 28 bolts to do the same on the outgoing JK. Needed or not, the windshield is better and more functional for 2018, even if it looks about the same. This aptly sums up the new model. Get closer and get inside. Look under the hood. There's much more going on than is evident at first glance. Allen says the broad strokes of the current design didn't change because he wanted to remain true to the Wrangler's identity, which lights the path for the entire brand. Crazier ideas were considered, but ultimately, this evolutionary approach was deemed the best. "The Wrangler is instantly recognizable around the world," says Jeep boss Mike Manley. "It has been and remains the absolute icon of the brand." But it is different, and by using any objective metrics, better. The JL is lighter than the JK. It offers a new engine with a mild hybrid function – more on that later. Fuel economy is improved. The interior is nicer, yet still rugged. The on-road ride quality is upgraded, but you can still scale mountains and conquer the jungle. Still, it looks about the same. Let's start there. The round headlights are all-LED, with a horizontal projector sandwiched between the high beams. The taillights are square and have available LEDs. The grille has been massaged to a "keystone" design that recalls the CJ, Allen says. The front wheels are pulled slightly forward, and the beltline is lowered. The vehicle also is longer (how much depends on the version), which creates a better stance. Half doors will be offered on the Rubicon model in 2019 and then will be available across the Wrangler lineup.

Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.