1979 Jeep J10 on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Junkyard Gem: 1983 AM General postal Jeep DJ-5L

When neither snow nor rain nor gloom of night will stay you from your appointed rounds, you don't need fancy styling or futuristic technology. All you need is a simple steel box with four wheels, one seat (on the right-hand side), a mail-sorting tray, and an engine. The Jeep DJ was that vehicle, and DJs served as workhorses for the United States Postal Service starting in 1955 and — in some rural areas— into our current century. Here's one of the last ones made, found covered with snow in a Denver self-service wrecking yard. Related: Postal truck prototypes spied from Oshkosh and Karsan When American Motors bought Jeep in 1970, it built and sold DJs via its AM General subsidiary. The DJ-5 was a stripped-down, two-wheel-drive version of the pretty-spartan-to-start-with Jeep CJ, and there wasn't much to go wrong with it. The final year for the DJ-5 was 1984. During the AMC era, the DJ received an ever-shifting array of engines, depending on what looked like the best deal in Kenosha at a given time. Starting with the Chevrolet Nova straight-four, Jeep DJ engine compartments boasted AMC straight-sixes of 232- and 258-cubic-inch displacements, followed by Audi 2-liter straight-fours (yes, the same engine used by the Porsche 924), then the 2.5-liter GM Iron Duke four, and finally the 2.5-liter AMC straight-four. This DJ-5L has Duke power. The early DJs had manual transmissions, but all the AM General DJ-5s came with automatics. If you think an Iron Duke powering a Jeep is odd, consider that it's bolted to a Chrysler Torqueflite transmission. Once the USPS was done with them, cheap DJ-5s flooded the market. This one has had a random junkyard seat swap, but retains the handy mail-sorting tray. Featured Gallery Junked 1983 Jeep DJ-5L View 21 Photos Jeep Commercial Vehicles Classics amc mail truck

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.