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Here's what it'll take to build a Jeep Grand Cherokee Hellcat

Let's get one thing straight: We want a 707-horsepower Grand Cherokee Hellcat to happen. Badly. The latest report from Motor Authority is encouraging; the bonkers SUV supposedly has a codename, Project K, and has been given the green light for production. Fingers crossed. You might be wondering why the Trackhawk isn't already a thing. Hellcat engines exist, SRT Grand Cherokees exist, so just combine the two, right? It's not quite that easy. Here, we outline what needs to happen, why it should be the quickest Hellcat vehicle out there, and why it won't come anywhere near 200 miles per hour. How To Build A Hellcat Jeep The first engineering problem is feeding the air-intensive beast that is the 6.2-liter supercharged V8. The first engineering problem is feeding the air-intensive beast that is the 6.2-liter supercharged Hellcat V8. Breathing is important on two counts: pulling in enough air for the combustion to put out 707 hp, and then cooling the various heat exchangers once the engine is up to temperature. Dodge did it with the Charger and Challenger, it can do it with the Jeep. This is one place where the Grand Cherokee's larger frontal area might be a boon, as it gives the engineers more surfaces through which to suck air. Once you generate the 707 horsepower and 650 pound-feet of torque, it has to get to the wheels somehow. Jeep's current SRT all-wheel-drive system will at least need some beefing up to handle the torque. It could require a more complete re-engineering. We at least know the ZF-supplied eight-speed auto, used in the Dodge Hellcat models, is up to the task. The Hellcat engine should fit in the Grand Cherokee, as it's about the same size as the 6.4-liter currently in SRT Jeeps, but the Hellcat is taller because of its supercharger. The hood may need to be raised or at least resculpted for clearance, as well as to address those cooling needs. Quicker Than Everything, But Not Faster 200 mph? We're skeptical, from both a physics standpoint and a legal one. A reminder of the quick/fast distinction: quick is acceleration, fast is road speed. The Jeep's all-wheel drive will help put the Hellcat engine's power to the ground in a more manageable way than the Charger and Challenger do through just the rear wheels. That means better acceleration times than the Dodges (11.0 seconds in the quarter-mile for the Charger Hellcat, 11.2 for its Challenger sibling).

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

FCA profits surge in second quarter

Fiat Chrysler Automobiles gave the cash register a beating in the second quarter, improving its net profit to 333 million euros ($364M US), which is a 263-percent jump over its reported Q1 profit of 92 million euros ($108M US). At the same time, FCA improved its global profit margin to 7.7 percent. Compared year-over-year, in Q2 2014 FCA reported net profit of 197 million euros making this year's Q2 a 69-percent increase, and profit margins a year ago were 4.9 percent. The two big factors for this increase are strong NAFTA sales and Jeep. In the US alone, Jeep sold 222,940 units in Q2 this year, a jump of almost 20 percent over the same period last year. Revenue in the NAFTA region totaled $18.8 billion, adjusted earnings before interest and taxes were $1.45 billion, both of those numbers more than doubling compared to 2014. The vastly better numbers come on marginally more global sales, 1,181,000 units sold in Q2 2014, 1,193,000 units sold in the same span this year. In the US, FCA began charging dealers one-percent more for vehicles to up the margins, a move that helped boost its US margin from 4.1 percent a year ago to 5.8 percent the first half of this year. The company is holding steady on its guidance of global deliveries at 4.8 million and its net profit guidance at $1.1 to $1.3 billion. It has increased its adjusted outlook for the year to $120.5 billion in revenue, and EBIT to "over $4.93 billion." News Source: Automotive News - sub. req.Image Credit: AP Photo/Carlos Osorio Earnings/Financials Chrysler Fiat Jeep FCA