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Jeep delivers basketful of concepts for the Moab Easter Jeep Safari

It's Easter time, and that means it's time for the 52nd Annual Moab Easter Jeep Safari, held March 24 through April 1, where thousands of off-roaders crawl, scrape and scramble over the rugged trails of Moab, Utah. And that brings us to this year's colorful collection of Jeep concepts, custom-built by FCA for the occasion. Jeep Wagoneer Roadtrip View 7 Photos This year there are seven Easter treats — including one called Wagoneer and one called Jeepster. All are decked out in Mopar parts. (Mopar already has 200-plus parts and counting for the all-new 2018 Jeep Wrangler.) Here then, is this year's Easter pageant of Jeeps: Jeep 4SPEED This year's lightweight concept is meant to bolster off-road performance through extensive weight savings. It's powered by the all-new 2.0-liter turbocharged I-4 engine with an eight-speed automatic. Carbon fiber abounds — the stuff is used for the hood, fender flares and the rear tub, which also features aluminum perforated panels. It gets an "aggressively swept back" look via raked windshield, longer door openings and a custom cage. It's also 22 inches shorter with improved approach and departure angles, though the wheelbase remains unchanged. And it gets Dana 44 front and rear axles with a 4.10 gear ratio and 18-inch lightweight monoblock wheels with 35-inch tires. Inside, there's a custom instrument panel, custom seats and deleted back seats. Footwells are perforated aluminum. The 4SPEED is so much lighter than stock, it rides two inches higher. Jeep Sandstorm This one's inspired by Baja desert racers but can still be used as a daily driver. It gets an extreme-duty suspension system capable of both tasks. The front axle has been moved forward four inches and takes a heavy-duty longarm four-link suspension and track bar. The rear axle has been moved back two inches and gets a triangulated trailing arm four-link suspension. The longer wheelbase provides better high-speed stability. The front wheels — 39.5-inch tires on 17-inch beadlock wheels — get custom coilovers and bypass shocks that allow 14 inches of travel in front and 18 in back. It gets Baja styling cues such as a vented carbon fiber hood, vented high-clearance fender flares and a cage with lay-down spare tire carrier. There are no exterior door handles, and the rear doors have been chopped.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.