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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2018 Jeep Grand Cherokee TrackHawk shows off its hellish supercharged V8

We've seen the spy shots of this thing, the 2018 Jeep Grand Cherokee TrackHawk, before. But only from the outside. The external changes are plenty telling, but there was always the slight chance we were looking only at an extra-hot SRT version, not a full-blown (pun intended) TrackHawk with a Hellcat motor. Until the hood goes up, there's no telling what we're really looking at. Well, seeing is believing. We have been looking at TrackHawks all along. And Mike Manley, Jeep's CEO, wasn't selling the world a bill of goods when he said to expect the thing "by the end of 2017". As you can clearly see in the slightly noisy engine shot, that's a supercharger parked on top of FCA's 6.2-liter V8, just like in the Charger and Challenger Hell-twins. Chances are it'll make the same power as it does in those two – 707 hp, in case you're just waking up from cryo-stasis and aren't aware of the most famous power output figure on the planet. There are some differences between this Grand Cherokee and ones we've previously pegged as TrackHawks. The fog lights in the lower grille vents are gone, and the rear fascia gets a bit more aggressive. Perhaps these will be the external details that separate the TrailHawk from the lowly non-supercharged SRT versions. We've also been hearing about quad exhaust tips, but haven't seen them on a prototype yet. If Jeep wants to get this thing out on the road by the end of the year, we're likely to see it coming to an auto show soon. Keep your eyes peeled. Related Video:

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.