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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

NHTSA upgrading Jeep Grand Cherokee, Dodge Durango headliner fire probe

The National Highway Traffic Safety Administration investigation into headliner fires experienced by a small number of Jeep Grand Cherokee and Dodge Durango owners has been upgraded to an engineering analysis, the step before the initiation of a recall. In August last year the investigation began with 146,000 Grand Cherokees from 2012 after three complaints were received, but a report on Edmunds says it has been expanded to include 593,299 vehicles covering the 2011-2013 model years for the Jeep and the Dodge Durango, which uses the same headliner assembly, because of possibly 52 incidents of fire.
In some of those incidents drivers have reported a burning odor, smoke or open flames that were contained to the headliner or migrated to another area of the passenger compartment. The culprit has apparently been found: NHTSA blaming an electrical short in the sun visor vanity light wiring, which is routed under the headliner and held in place by three screws. Chrysler began its own probe into the issue when it was first reported and is still looking into the situation while, "fully supporting the National Highway Traffic Safety Administration's investigation."

Six 'shut up and take my money' cars

Any time you see this iconic moment in pop culture - Shut up and take my money! - posted in response to a new car reveal, rumor for an upcoming model or even lip-service to a vehicle that should exist, you can bet there's some intrinsic good in the idea. Though depending on the person offering up the cash, that good could take the form of extraordinary form, functionality, weight savings, power, handling, etc. You get the idea.
In fact, when I first proposed this list, I reached out to the Autoblog staff to help me brainstorm. Here are some of the ideas they offered up that I ultimately didn't use: Jaguar XE Coupe, Pagani Huayra Roadster, Mercedes-Benz S-Class "parade car" (cabriolet), Morgan 3-Wheeler with Ducati V-twin, Ford Transit Connectamino (pickup), Mercedes CLA63 AMG, Ford Fusion 5.0, BMW i8 Spyder, Lexus RC-F Shooting Brake, Volvo XC90 Polestar. Oh, and things we collectively wanted to stick Dodge's Hellcat in were almost as numerous as models that Fiat Chrysler Automotive currently makes (though none quite so compelling as the Grand Cherokee you see above.)
Ultimately though, while I used a couple of ideas from my colleagues, the list of cars I'd shell out for unquestionably is very personal. Though it isn't complete, what follows is a selection of cars whose very existence would prompt me - or the trust-fund-baby versions of me - to utter without hesitation: "Shut up and take my money."