2023 Jeep Grand Cherokee Overland 4x4 on 2040-cars

Auto blog

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Sunday Drive: Rendering the future at Jeep and Ford

Last week brought us quite a wide variety of automotive news nuggets, and judging by the response of our own readership, the Jeep Wrangler pickup truck led the way. It's not expected to hit the sales floor until April of 2019, which means we've all got an entire year to wait, but that just means we have lots of time to anticipate its arrival. And we do so today with a series of renderings that show what the so-called Scrambler may look like in a few different colors. Another set of renderings depicting a hotly anticipated new vehicle follow just behind. The Baby Bronco – will Ford ante up to the retro-inspired table and call it the Bronco II? – will be one size smaller than the regular-grade Bronco, and we think it'll compete with the Jeep Renegade as a subcompact crossover with some real off-road chops. Moving onto some tuners, both old and new(er), we first present a sweet old Dodge Ram pickup truck tuned by none other than Carroll Shelby himself. The blue and silver striped truck looks so period perfect that it stands out as a star even alongside a quartet of vintage Shelby Mustangs with which it will share space at the Bonhams auction in Greenwich, Conn., this June. And finally we turn our attention to the Hennessey Veliciraptor, an absolute behemoth of a truck. Based on the most excellent Ford Raptor, the Velociraptor ups the crazy quotient with six wheels and 600 hundred horsepower. As always, stay tuned to Autoblog this week for all the latest automotive news. Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler Ford Baby Bronco comes alive in these exclusive renderings Bonhams to auction Carroll Shelby's prototypes and personal cars Hennessey VelociRaptor 6X6 First Drive Review: The incredible hulk

Chrysler recalling nearly half a million Durangos and Grand Cherokees

Rule number one of public relations – save the bad news for Friday. Fiat Chrysler has adhered to that, announcing today that it'd be voluntarily recalling 467,480 SUVs. This latest recall could actually be thought of as a continuation of a September 2014 recall, relating to the fuel-cell relay. In that case, some 188,723 Dodge Durango and Jeep Grand Cherokee CUVs from model year 2011 were recalled. And this time, it's the Durango and GC in trouble again. FCA is adding crossovers from model years 2012 and 2013 to the fuel-pump recall, although only diesel-powered Jeeps with the 3.0-liter V6 that were sold outside of North America are affected this time around. As with the previous recall, deformities in the fuel-pump relay, which could affect its functioning. In most cases, FCA reports that the affected vehicles simply won't start, although they also could be prone to stalling. A new relay circuit will be installed that promises increase durability. Of the 467,480 vehicles being recalled, 338,216 were sold in the US market, 18,991 went to Canada and 10,829 were shipped south of the border, to Mexico. Outside of the NAFTA region, FCA is recalling 99,444 vehicles. No injuries or accidents have been associated with this recall. Statement: Fuel-Pump Relay February 27, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 467,480 SUVs worldwide to install new a relay circuit that improves fuel-pump relay durability. FCA US engineers have determined a condition identified in a previous investigation may extend to additional vehicles. The previous investigation, which led to a recall, traced a pattern of repairs to fuel-pump relays that are susceptible to deformation. This may affect fuel-pump function, preventing a vehicle from starting, or leading to engine stall. Of the two scenarios, the no-start condition is the more common. FCA US is unaware of any related injuries or accidents. The fuel-pump relay is located inside the Totally Integrated Power Module (TIPM), which also helps manage other vehicle functions. None of these other functions, including air-bag deployment, is affected by the fuel-pump relay. The new campaign affects an estimated 338,216 vehicles in the U.S.; 18,991 in Canada; 10,829 in Mexico and 99,444 outside the NAFTA region. Covered are model-year 2012 and 2013 Dodge Durango full-size SUVs and non-NAFTA 2011 Jeep Grand Cherokee mid-size SUVs equipped with 3.0-liter diesel engines.