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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.

Completely uncovered 2018 Jeep Wrangler reveals evidence for folding windshield

After months of peering through heavy tarps and vinyl wraps, we finally get our very first look at a 2018 Wrangler without any camouflage at all. The photo comes from a user at JL Wrangler Forums, and it seems to show the truck rolling off the assembly line. Unfortunately, the angle isn't great, but it does give us a look at some of the detail changes to the body compared with the previous one. The most noticeable new detail is the vent that sits in a triangular scallop in the front fender. There's also a tumblehome character line running along the doors. Both of these styling features are consistent with leaked images and fan renderings also published by JL Wrangler Forums. The door handles have also changed, and appear to be more conventional pull-to-open pieces rather than the chunky pushbutton handles on the current Wrangler. It seems like the new Wrangler will still embrace open-air motoring, too. The doors retain exposed hinges that seem to be designed with easy removal in mind. Not only that, but we can see styled rubber pads on the hood. These have been featured on Wranglers all through the years to provide a cushion for when the windshield is folded down. So we would expect the windshield on the new Wrangler to be foldable, too. And, of course, this Wrangler has the traditional fabric folding top. We still expect to see the Wrangler make its official debut at the L.A. auto show, with sales beginning soon after. It will offer gasoline V6 and four-cylinder engines to start, with a diesel version coming later. The Wrangler also will likely gain new features including a hardtop with power sliding panels, and a full-time four-wheel-drive system. Related Video: News Source: JL Wrangler ForumsImage Credit: JL Wrangler Forums Spy Photos Jeep SUV Off-Road Vehicles jeep wrangler jl