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Lexus gets top brand marks from Consumer Reports; Ford, Jeep hit hard

Consumer Reports has released its 2014 Car Brand Report Cards, with Lexus again reigning at the top and doing so with the same industry-topping score of 79 that it registered in last year's Report Cards. This year, the institute credited its lineup for being "usually quiet, comfortable, and fuel-efficient," noting it's the only brand on the list "to achieve an excellent average overall reliability score." The Car Brand Report Cars list is meant to rank the best all-around vehicles based on CR testing and reliability results tallied by subscribers it surveyed. Each brand included must have sufficient test and reliability data for at least three models, a standard which left out 11 marques including Fiat, Jaguar, Land Rover and Porsche.
This 2014 Brand Report Cars edition is the first of a new format in which sub-brands have been broken out from their parent brands, with Acura using this year to move up the leaderboard into second place with a score of 75 for its "reliable, well-finished and somewhat sporty models." The top three was rounded out by Audi, climbing from eighth to third by scoring a 74 for "well-crafted interiors, nice handling and good gas mileage." Audi scored highest in the road-test portion, its improved reliability aiding its rise. The top nine was completed by Subaru, Toyota, Mazda, Honda, Infiniti and Mercedes-Benz.
Ford and Jeep weighed in at the other end of the rankings, Jeep taking the lowest overall score in the road tests and hampered by "a mix of spotty reliability." Ford was sunk by reliability issues with its MyFord Touch infotainment system which consumers found troublesome enough to negate its cars earning "solid test scores" for being "very nice to drive." Perhaps the rumored switch from Microsoft to Blackberry's QNX for the next generation SYNC will help them out. Cadillac's score also took a hit for infotainment reasons after it was the leading US brand last year, the CUE system in the XTS dragging Cadillac to the bottom of all General Motors brands.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

10 Facts about the 2018 Jeep Wrangler

The 2018 Jeep Wrangler is here. It debuts this week at the Los Angeles Auto Show and it's going on sale in January. After years of anticipation, it's finally reality. Here's our complete First Look, but to break it down further, here's things you'll find curious, cool, absolutely necessary, or just plain interesting. – The 2018 Jeep Wrangler (JL) will be sold concurrently during 2018 as inventory is moved out. This means you might be able to get a decent deal on the outgoing model, the JK. It gets a little confusing since the JK and the JL will both be 2018 models, which suggests the JK sell-down might take awhile. Mike Manley, Jeep boss, defended the strategy during a briefing in Auburn Hills, and noted it's somewhat common across the industry. – The doors: They lift out and have handles so you don't drop them. There's also half-doors that will be offered in 2019. Doors weren't standard on Wranglers until the early 1980s. – There are multiple trims. The two-door comes in Sport, Sport S or Rubicon. The Unlimited is Sport, Sport S, Sahara or Rubicon. Expect more to come. – The EcoDiesel arrives in 2019. This could be interesting. Jeep says it's in response to consumer demand, and it could be a differentiator from the Ford Bronco or other utes looming on the horizon. The V6 is the same engine from the Ram and Jeep Grand Cherokee EcoDiesel models. In the Wrangler, it pumps out 260 horsepower and 442 pound-feet of torque. – The Sky One-Touch power top is cool. With a touch of a button, the canopy of the roof scrolls back. Perfect for the urban or actual jungle. It's offered on Rubicon and Sahara four-door variants. – What they didn't do: The speculation surrounding the Wrangler's future hit a fever pitch in 2015, and most of rumors didn't pan out. It's still built in Toledo, Ohio and it's still body on frame. – Some of the rumors were (kinda) on point. Aluminum was used, fairly extensively. The doors, door hinges and front fenders are aluminum. The rear swing gate is magnesium. No one was speculating on that one. – The badges are cool, and Wrangler enthusiasts will love them. There's one on the swing gate that harks back to the Willys predecessors and offers cool stats, like the fording depth of 30 inches. There's also a silhouette on the shifter and the steering wheel is meant to conjure the image of the Y-shaped ones on military vehicles. You kind of need to squint for that one, but there's plenty of other Easter Eggs.