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2019 Jeep Scrambler interior spied, will have Wrangler's removable top

The Jeep Scrambler — the long-awaited truck variant of the Jeep Wrangler — has been in development for a long, long time. We've seen spy shots of various prototypes for years now. Even with the camouflage, it's not difficult to tell what's hiding underneath. We have a new batch here, and while there isn't really anything new on the outside, these do give us a good look at the new Jeep's interior. Good news: It looks like the Scrambler will get the Wrangler's removable roof panels. The roll bar, latch and removable panel are all quite obvious from the inside. Although we know the Scrambler is based on the Wrangler, it was unclear how much of the design would carry over. The rest of the interior is a little more odd. We fully expect the Scrambler to be based on the new 2018 Jeep Wrangler JL, but this prototype has the dashboard of the outgoing Wrangler JK. It also has a Chrysler steering wheel, so this may simply be either a parts-bin prototype or an older tester that hasn't been updated. We don't yet know when we'll see a full reveal, but it doesn't look like the Scrambler will hit dealer showrooms until April 2019. Until then, pore over some more spy photos and some great renderings of the new Jeep truck. Related Video: Featured Gallery Jeep Scrambler Spy Shots View 15 Photos Design/Style Spy Photos Jeep Truck Off-Road Vehicles jeep scrambler

Marchionne defends FCA recalls, says Wrangler won't be all-aluminum

FCA CEO Sergio Marchionne recently received the 2015 Industry Leadership Award from the SAE Foundation. While speaking with the press after the event, the boss discussed his thoughts about some key issues regarding the company's future. One of the big regulatory issues facing FCA at the moment is the upcoming public hearing by the National Highway Traffic Safety into the automaker's handling of 20 recalls. Marchionne has no intention of testifying there, according to The Detroit News. The CEO also thinks that the government regulator is becoming much more aggressive in how it handles safety campaigns, but the Feds aren't necessarily doing a very good job of communicating that. "We need to work with the agency in a very cooperative and open way to make sure that we can meet their requirements for their new stance," he said, according to the newspaper. "We have no option but to comply with their requirements and we will. I have nothing to hide in this process. I just want clear rules." Marchionne also dropped the news that the company has changed its mind about making the next Jeep Wrangler totally from aluminum. "Because of the difference in cost, not just the new material but the actual assembly process, I think we can do almost as well without doing it all-aluminum," he said to The Detroit News. This seemingly opens the door for the model to remain in production in Toledo, OH, but only just a crack. Marchionne says that the new Wrangler would still use a large amount of aluminum, and there are "at least" two sites in contention for the assembly. The company doesn't have too long to make a decision because the model reportedly launches in 2017.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.