2014 Jeep Grand Cherokee Limited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Sunday Drive: A tale of old favorites and upcoming challengers

Sedans and crossovers dominated the attention of our readers last week, led by the completely redesigned 2018 Honda Accord. It's the Japanese automaker's flagship, and people are seriously interested in finding out how good the latest Accord is. So interested, in fact, that no other single story came close to the brand-new Accord in Autoblog reader interest. Moving down the list we find the equally new 2018 Buick Enclave. The three-row crossover has a lot to offer a family, especially one looking for a nice, quiet ride. If you're looking for the exact opposite of nice and quiet, but still want enough room for you and your significant others, the Subaru WRX that we tested last week may be the perfect ride for you. Or, if you just want to drive fast and aren't at all worried about space, there's the Camaro SS. See? We offer something for everybody. From there, we look to the future. Who isn't interested in seeing the first fully electric vehicle from Porsche? And who isn't intrigued to see the Mission E testing alongside a gaggle of Teslas? A brand-new Jeep is always a big deal, especially when it's the revival of a classic nameplate like the Grand Wagoneer. And finally, we have something completely different: the Rezvani Tank. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2018 Honda Accord First Drive | Feels like home again 2018 Buick Enclave First Drive Review | Fortress of quietude 2018 Subaru WRX Drivers' Notes | Turbo traditionalist 2018 Chevy Camaro SS Drivers' Notes | Demonstrative power, middling interior Porsche Mission E caught testing against Teslas Jeep three-row SUV caught on public roads — Grand Wagoneer, perhaps? Rezvani Tank: It's like a Hot Wheels car brought to life Green Buick Chevrolet Honda Jeep Porsche Subaru Crossover SUV Electric Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Sedan porsche mission e sunday drive

2014 Jeep Grand Cherokee gets surprisingly comprehensive update, new diesel power

Traditionally, automotive journalists can be heard muttering something to the effect of "Geeze, it's about time!" whenever a vehicle's midcycle refresh is revealed. As we routinely see and drive new models many months before the public even claps eyes on them in showrooms - and then go on to tweeze apart their minutia in our daily writings - perhaps some impatience is to be expected. With so much exposure to a given vehicle, it's fair to say we tire of most cars and trucks far more quickly than the average consumer.
The alterations are handsome, if not subtle touches from the "If It Ain't Broke" school of design.
Which is why we're pleased to say "Oh, is it time for that already?" when it comes to the 2014 Jeep Grand Cherokee. The current WK2 Grand Cherokee hit the market in 2011 and climbed its way into our hearts with its rugged good looks, go-anywhere capability and surprising refinement. We're not yet tired of its appearance or performance, but even so, we're very glad to see Chrysler giving its flagship Jeep some attention, including a much-anticipated diesel powertrain option and some other economy-minded measures.