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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Mopar stuffs the Jeep Performance Parts catalog with 200 accessories

We don't get to savor the all-new 2018 Jeep Wrangler until sometime in November. Today at SEMA, however, we get to sample some of the more than 200 Jeep Performance Parts that Mopar designed for America's off-road mascot. Among the totally new offerings are a roof rack and a stowable tailgate table. The roof rack can accommodate the standard carriers, such as those for skis, snowboards, and bicycles. The tailgate table flips down from the rear hatch, creating a workspace complete with a beverage holder. Urbanites can get down with the mesh and solid bikini tops, a cargo tray that extends to the back seat and doubles the surface area, logoed door sills, and new fuel doors. Redesigned tire covers flash new graphics and incorporate an aperture for the backup camera. When distant GPS points require low-range four-wheeling, redeveloped goodies include 17-inch beadlock aluminum wheels, a two-inch lift kit that permits 37-inch tires when paired with high-top fender flares, thicker, wider rock rails coated with Ram bedliner material, and hard-secured grab handles. Five-inch LEDs throwing 4,080 lumens and seven-inch LEDs throwing 8,000 lumens work with a new mount kit to attach to windshield, winch guard, or frame rails. An auxiliary switch bank with a dedicated power distribution center means convenient access to controls for auxiliaries like those lights and the Mopar Warn winch. A screen protector keeps dust and debris from damaging the Uconnect screen. When the inevitable boo-boo happens, grab for help from the improved emergency first-aid kit and roadside assistance kit. Mopar says the entire range of Jeep Performance Products will be available at dealerships as soon as the Wrangler goes on sale. Related Video: Featured Gallery Jeep Performance Parts: SEMA 2017 View 17 Photos Related Gallery 2018 Jeep Wrangler Mopar accessories View 14 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Auto News Aftermarket SEMA Show Jeep SUV Off-Road Vehicles SEMA 2017

What's really going on with the 2014 Jeep Cherokee's transmission issues?

On September 23, Automotive News reported that Chrysler had idled the second shift workers it hired just five weeks prior at its Toledo Assembly Complex to build the 2014 Jeep Cherokee. At the time, Chrysler said it had "built the critical number of vehicles we need to stock dealerships once containment is released" and did not want "to put additional strain on our logistics partners ... upon release." That reasoning was not only unusual, it didn't seem to make sense.
It appears the center of the nine-speed issue is software, not hardware.
That same day, the Detroit News ran a piece claiming workers at the Toledo factory said the halt was due to issues with the Cherokee's transmission. It put the number of already-built Cherokees needing fixes at 1,000 and said that some of the workers not laid off had been instructed "to take the Jeep on long test-drives." That made more sense. Three days later, on September 26, Automotive News reported that the 500 workers laid off had been reinstated, with engineers "speeding repairs on the SUV's powertrain software." The AN piece didn't put a number on how many units are being fixed, but it did say that 12,000 have been built and are awaiting delivery to dealers. The best it could say about when dealers will get them, however, is that "progress on a fix is being made. It's unclear when shipments to dealers will start."