2012 Jeep Grand Cherokee Srt8 4x4 6.4l Hemi!!! on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

China orders Jeep to investigate Wrangler fire risk

It's been some time since we've heard anything about fires related to the Jeep Wrangler (foreign or domestic), but it sounds like the go-anywhere SUV could be in hot water once again in China. Bloomberg is reporting that the Chinese government is ordering Jeep to investigate the matter and, in the meantime, also recommending Wrangler owners to not drive their vehicles in "extreme conditions" due to a "relatively high risk" of catching on fire.
There is no indication as to how many vehicles or which model years are affected, but the previous fire problems in both the US and China - which led to investigations but no recalls - were traced back to automatic transmission fluid leaks. The article, however, does not say what the potential problem is this time around as Jeep has not released a comment on the matter. The official notice, in Chinese, can be found here.

FCA recalls 210,000 new Jeeps and Dodges due to a brake issue

FCA is recalling some 210,000 vehicles in the U.S. and elsewhere over a possible braking issue. On this occasion, the recall is made less complicated by the fact that about one-third of the affected vehicles are so new, they still reside on dealer lots, making them easy to tally up and put right. The recall concerns 2018 Dodge Journeys, 2019 Jeep Cherokees and 2018-2019 Dodge Grand Caravans and 2018-2019 Jeep Compasses. Most were built in spring 2018, and the recall is related to a brake system component that failed to meet FCA specifications. Further information available on the NHTSA website details the issue, saying that insufficiently coated rear brake caliper pistons may cause gas pockets to form in the brake fluid of very new vehicles. This in turn can reduce rear brake performance — bubbles in brake lines are not desirable. FCA underlines that the brakes still function, but stopping distance can be affected. As a remedy, the brake systems are inspected and re-bled. The recall is slated to begin on Sept. 28. In addition to 154,337 vehicles in the United States, the recall concerns 19,066 units in Canada, some 900 in Mexico and some 35,500 vehicles on other markets. Related Video: Image Credit: AOL Recalls Dodge Jeep Minivan/Van SUV FCA